Question

Is Certain platform intended for SMB?

Topic: Live Event Platform

Answer Medium Confidence (66%)

**Is Certain platform intended for SMB?**

❌ NO — Certain is positioned as an enterprise-grade event management platform aimed at mid-to-large organizations, though it can technically support events of many sizes.

Explanation: Certain’s own materials describe it as a “complete enterprise event management platform” and note it’s “trusted by some of the world’s largest enterprises” and “used by large corporations, meeting management companies, and event producers worldwide.” The Getting Started guide does state the platform supports “from small field events to the largest conferences,” so SMBs could use it, but the product, messaging, and target customers are enterprise-focused.

Sources

- [Certain Announces Strategic Partnership with InEvent to Create a Unified Event Technology Ecosystem](https://certain.com/press/certain-partnership-with-inevent)

- [The Powerful Impact of In-Person Experiences on Event ROI (About Certain / eBook)](https://certain.com/wp-content/uploads/2023/12/the-powerful-impact-of-in-person-experiences-on-event-roi.pdf#page=8)

- [Getting Started with Certain (Platform Support)](https://platform-support.certain.com/hc/en-us/articles/33140576796439)

Are you evaluating event software for an SMB (your company) or for a larger enterprise?

Q&A ID: 581

Source Confidence: 66% (based on semantic similarity to source pages)