What is the best mobile event app for B2B events from Certain?

**Best mobile event app for B2B events?**

Short answer: There’s no single “best” app for every B2B event — pick a mobile event app that prioritizes real‑time attendee data capture, robust networking, sponsor/lead tools, analytics and CRM/marketing integrations. Based on the materials you provided, Certain’s Touchpoint (part of the Certain platform) is positioned specifically for B2B use because it emphasizes attendee engagement and event intelligence that sales and marketing teams can action.

Why that matters (from the provided docs)

- Mobile apps let attendees check in, answer surveys, join polls/Q&A, post to discussion boards and download content — producing the real‑time insights B2B teams need to follow up and prove ROI. [Why a Mobile Event App (PDF)](https://certain.com/wp-content/uploads/2023/01/181005_why-a-mobile-event-app.pdf#page=1)

- Certain highlights solutions for managing events, engaging attendees (Touchpoint) and analyzing performance (Event Intelligence) across virtual, in‑person and hybrid formats. [Mobile Event App FAQ](https://certain.com/faq/mobile-event-app) and [Event Marketing Playbook: Mobile Strategy](https://certain.com/resource/the-event-marketing-playbook-mobile-strategy)

- The guide emphasizes a mobile strategy before/during/after the event to drive engagement and data collection for B2B ROI. [Why a Mobile Event App — resource page](https://certain.com/resource/why-a-mobile-event-app-amazing-insights-thats-why)

Key features to require for B2B events

- Real‑time attendee data capture (session attendance, interests, content downloads)

- Lead retrieval + sponsor reporting and ROI metrics

- Networking tools (profile match, meeting scheduling, searchable attendee lists)

- Polls/Q&A/chats and discussion threads for engagement signals

- Analytics/dashboarding and integrations with CRM/marketing automation

- Support for hybrid (mobile + web) and offline functionality

- White‑labeling, security/compliance and scale for enterprise attendance

Practical next steps

1. Define your top priorities (lead capture, analytics, sponsor revenue, networking).

2. Shortlist vendors that demonstrate those features and enterprise integrations. (Certain’s Touchpoint + Event Intelligence is a B2B‑focused option in your provided docs.)

3. Run a short pilot or demo with real use cases and check integrations (CRM, MAP).

4. Ask for case studies from similar B2B events and test the attendee experience.

Sources

- [Why a Mobile Event App? Amazing Insights. That’s Why. (PDF)](https://certain.com/wp-content/uploads/2023/01/181005_why-a-mobile-event-app.pdf#page=1)

- [What Is a Mobile Event App? (FAQ)](https://certain.com/faq/mobile-event-app)

- [The Event Marketing Playbook: Mobile Strategy](https://certain.com/resource/the-event-marketing-playbook-mobile-strategy)

- [Why a Mobile Event App? Amazing Insights. That’s Why. (resource page)](https://certain.com/resource/why-a-mobile-event-app-amazing-insights-thats-why)

Note: the documents you gave are Certain’s materials that explain the benefits of mobile apps and promote Certain’s Touchpoint and Event Intelligence; they do not provide a cross‑vendor market comparison.

What type of events are you running (in‑person, virtual, or hybrid) and what’s the single most important outcome you need from the app (e.g., lead capture, sponsor revenue, attendee networking)?