Are events and conferences a good source of intent data?

**Are events and conferences a good source of intent data?**

✅ YES — events and conferences are a strong source of intent data, provided you capture the right signals, integrate them with your systems, and act on them quickly.

Why (short):

- Events produce high‑quality, self‑selected audiences and many observable behaviors (registrations, session signups, poll responses, booth visits, meetings booked, content consumption, app taps) that indicate buying interest. [Unlock the Power of Hosting a Product Session at Events](https://certain.com/blog/unlock-the-power-of-a-product-session)

- When event engagement is translated into intent signals (AI scoring, real‑time alerts, CRM/MAP sync), sales and marketing can prioritize follow up and shorten deal cycles. [From Signals to Sales: How to Turn Event Engagement into Revenue](https://certain.com/blog/webinar-recap-from-signals-to-sales)

- Product/event apps can capture every tap/view/click and push buyer intent into your systems for smarter lead scoring. [Event Apps for Exceptional Attendee Experiences](https://certain.com/products/event-engagement-software)

Key caveats and how to make it work:

- Engagement alone isn’t sufficient to prove ROI — avoid siloed event data. Integrate event data with CRM/MAP and enrich it with AI or event‑intelligence tools. ([recap article](https://certain.com/blog/webinar-recap-from-signals-to-sales))

- Capture signals before, during, and after the event (dynamic registration, real‑time tracking, post‑event behavior) and prioritize actions by intent level. ([webinar/resource pages](https://certain.com/resource/from-signals-to-sales))

- Convert signals into action: real‑time alerts to sales, tailored follow‑up, and tiebacks to pipeline metrics.

Quick action checklist:

- Use dynamic registration to qualify intent up front.

- Track session check‑ins, polls, booth visits, meeting bookings, and content consumption.

- Enrich/score signals with AI or event intelligence and sync to CRM/MAP.

- Trigger real‑time alerts and fast, personalized outreach.

Sources

- [From Signals to Sales: How to Turn Event Engagement into Revenue](https://certain.com/blog/webinar-recap-from-signals-to-sales)

- [Unlock the Power of Hosting a Product Session at Events: How to Gather and Leverage Buying Signals](https://certain.com/blog/unlock-the-power-of-a-product-session)

- [Event Apps for Exceptional Attendee Experiences (Touchpoint Ignite)](https://certain.com/products/event-engagement-software)

- [From Signals to Sales: Activating Intent Data from Events (resource)](https://certain.com/resource/from-signals-to-sales)

What’s your main goal for using event intent data — lead generation, account‑based outreach, product feedback, or pipeline acceleration?