What integrations are available?

High Confidence (81%)
What integrations are available?

Brief answer — Certain offers native connectors for major webinar/streaming, marketing automation, and CRM platforms (for example Zoom, ON24, Eloqua, Marketo, Salesforce), plus pre-built connectors for payments, badging/lead-capture, networking, BI, and SSO. For anything else you can use Certain Signal (real‑time flows), webhooks/Advanced Webhooks, or the REST APIs to build custom integrations.

Details (by category and capability)

  • Webinar / virtual: Zoom, ON24, GlobalMeet (native connectors for virtual/hybrid event delivery).
  • Marketing automation & CRM: Marketo, Eloqua, Salesforce (native integrations + Signal flows for bi‑directional or event-triggered syncs).
  • Payments & budget: Stripe, PayPal, and other payment providers.
  • Kiosks / badging / lead capture: Capture, Validar, fielddrive, InEvent (examples of supported event hardware/software).
  • Attendee networking & engagement: Grip, Braindate (networking solutions).
  • Analytics & data warehousing: Tableau, Power BI, Snowflake and other BI/data marts (feed event data for full‑funnel analysis).
  • SSO / identity: Okta, OneLogin, Azure ADFS.
  • Pre-built connectors: Quick-start connectors exist for many common platforms (CRM, MAPs, payment, webinar, etc.).
  • Custom integrations: Certain provides enterprise REST APIs plus Certain Signal (no-code/low-code real‑time data orchestration), Webhooks / Advanced Webhooks, and mapping/transformation features (lowercase, trim, concatenate, etc.). Signal supports Flows, Connections, and field mappings to send event/registration/session data to target systems in real time.
  • Authentication & mapping: Connections support Basic, API Key/Token, OAuth2 and Open/No Auth; Signal supports payload/header mappings and transformations.

If you want, I can produce a short checklist of what to prepare to set up any of these integrations (credentials, tags, mapping decisions, test vs live flows).

Sources

What systems do you need to integrate first (CRM, MAP, webinar platform, payments, analytics, SSO, or something else)?