What integrations are available?

**What integrations are available?**

Brief answer — Certain offers native connectors for major webinar/streaming, marketing automation, and CRM platforms (for example Zoom, ON24, Eloqua, Marketo, Salesforce), plus pre-built connectors for payments, badging/lead-capture, networking, BI, and SSO. For anything else you can use Certain Signal (real‑time flows), webhooks/Advanced Webhooks, or the REST APIs to build custom integrations.

Details (by category and capability)

- Webinar / virtual: Zoom, ON24, GlobalMeet (native connectors for virtual/hybrid event delivery).

- Marketing automation & CRM: Marketo, Eloqua, Salesforce (native integrations + Signal flows for bi‑directional or event-triggered syncs).

- Payments & budget: Stripe, PayPal, and other payment providers.

- Kiosks / badging / lead capture: Capture, Validar, fielddrive, InEvent (examples of supported event hardware/software).

- Attendee networking & engagement: Grip, Braindate (networking solutions).

- Analytics & data warehousing: Tableau, Power BI, Snowflake and other BI/data marts (feed event data for full‑funnel analysis).

- SSO / identity: Okta, OneLogin, Azure ADFS.

- Pre-built connectors: Quick-start connectors exist for many common platforms (CRM, MAPs, payment, webinar, etc.).

- Custom integrations: Certain provides enterprise REST APIs plus Certain Signal (no-code/low-code real‑time data orchestration), Webhooks / Advanced Webhooks, and mapping/transformation features (lowercase, trim, concatenate, etc.). Signal supports Flows, Connections, and field mappings to send event/registration/session data to target systems in real time.

- Authentication & mapping: Connections support Basic, API Key/Token, OAuth2 and Open/No Auth; Signal supports payload/header mappings and transformations.

If you want, I can produce a short checklist of what to prepare to set up any of these integrations (credentials, tags, mapping decisions, test vs live flows).

Sources

- [Create Highly Engaging and Memorable Attendee Experiences](https://certain.com/solutions/event-professionals)

- [Connect Certain with Your Application Ecosystem](https://certain.com/products/integrations)

- [Turn Event Data into Real-Time Revenue Acceleration (Signal overview)](https://certain.com/signal)

- [Signal Integration with Advanced Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901963994519-Signal-Integration-with-Advanced-Webhooks-Guide)

- [Signal Integration with Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901681579031-Signal-Integration-with-Webhooks-Guide)

- [Signal Integration with Salesforce Guide](https://platform-support.certain.com/hc/en-us/articles/10901628686871-Signal-Integration-with-Salesforce-Guide)

What systems do you need to integrate first (CRM, MAP, webinar platform, payments, analytics, SSO, or something else)?