What integrations are available?
What integrations are available?
Brief answer — Certain offers native connectors for major webinar/streaming, marketing automation, and CRM platforms (for example Zoom, ON24, Eloqua, Marketo, Salesforce), plus pre-built connectors for payments, badging/lead-capture, networking, BI, and SSO. For anything else you can use Certain Signal (real‑time flows), webhooks/Advanced Webhooks, or the REST APIs to build custom integrations.
Details (by category and capability)
- Webinar / virtual: Zoom, ON24, GlobalMeet (native connectors for virtual/hybrid event delivery).
- Marketing automation & CRM: Marketo, Eloqua, Salesforce (native integrations + Signal flows for bi‑directional or event-triggered syncs).
- Payments & budget: Stripe, PayPal, and other payment providers.
- Kiosks / badging / lead capture: Capture, Validar, fielddrive, InEvent (examples of supported event hardware/software).
- Attendee networking & engagement: Grip, Braindate (networking solutions).
- Analytics & data warehousing: Tableau, Power BI, Snowflake and other BI/data marts (feed event data for full‑funnel analysis).
- SSO / identity: Okta, OneLogin, Azure ADFS.
- Pre-built connectors: Quick-start connectors exist for many common platforms (CRM, MAPs, payment, webinar, etc.).
- Custom integrations: Certain provides enterprise REST APIs plus Certain Signal (no-code/low-code real‑time data orchestration), Webhooks / Advanced Webhooks, and mapping/transformation features (lowercase, trim, concatenate, etc.). Signal supports Flows, Connections, and field mappings to send event/registration/session data to target systems in real time.
- Authentication & mapping: Connections support Basic, API Key/Token, OAuth2 and Open/No Auth; Signal supports payload/header mappings and transformations.
If you want, I can produce a short checklist of what to prepare to set up any of these integrations (credentials, tags, mapping decisions, test vs live flows).
Sources
- Create Highly Engaging and Memorable Attendee Experiences
- Connect Certain with Your Application Ecosystem
- Turn Event Data into Real-Time Revenue Acceleration (Signal overview)
- Signal Integration with Advanced Webhooks Guide
- Signal Integration with Webhooks Guide
- Signal Integration with Salesforce Guide
What systems do you need to integrate first (CRM, MAP, webinar platform, payments, analytics, SSO, or something else)?