How to leverage ai for attendee experiences at events?
**Leveraging AI to Supercharge Attendee Experiences with Certain**
Below is a practical play‑book you can follow to embed AI throughout the attendee journey—pre‑event, during‑event, and post‑event—using Certain’s AI‑powered tools (Touchpoint, Session Advisor, Event Advisor, and Certain Signal).
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## 1️⃣ Pre‑Event AI‑Driven Personalization
| AI Feature | How to Use | Benefit |
|------------|------------|---------|
| **Smart Registration Forms + Predictive Scoring** | Add custom fields (role, buying stage, interests). Certain’s AI scores each registrant on likelihood to buy or engage. | Prioritizes outreach and tailors marketing before the event even starts. |
| **Session Advisor AI** | Feed agenda and speaker topics into Session Advisor. The engine generates **personalized session recommendations** for each registrant. | Attendees receive a curated agenda that matches their job function and pain points, increasing relevance and registration conversion. |
| **Targeted Push Notifications** | Use AI‑generated segments (e.g., “high‑intent prospects”) to schedule pre‑event teaser pushes via the Touchpoint app. | Boosts early engagement and drives higher attendance rates for key sessions. |
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## 2️⃣ During‑Event Real‑Time AI Interactions
| AI Feature | How to Use | Benefit |
|------------|------------|---------|
| **Live AI Chatbot (Conversational AI)** | Deploy the chatbot inside Touchpoint for FAQ, speaker bios, and session navigation. It learns from live queries and can suggest next sessions on‑the‑fly. | Reduces support load and keeps attendees moving through the agenda. |
| **Dynamic Agenda Updates** | AI monitors which sessions fill up fast and automatically nudges interested attendees to alternative high‑value sessions. | Maximizes seat utilization and prevents “missed opportunity” frustration. |
| **Real‑Time Buyer Signal Capture** | Every click, poll answer, video view, and meeting request is streamed instantly to your CRM via Certain Signal. AI enriches the signal with intent scores. | Sales reps receive hot leads the moment an attendee shows buying intent, enabling immediate follow‑up. |
| **Personalized Content Recommendations** | While an attendee watches a live stream, AI recommends on‑demand assets (whitepapers, case studies) that align with the session topic and the attendee’s profile. | Deepens engagement and drives content consumption that fuels pipeline. |
| **AI‑Powered Networking Matchmaking** | Use attendee profiles + interaction data to suggest 1:1 meetings with peers, sponsors, or sales reps who share complementary interests. | Creates high‑value connections and increases perceived ROI for both attendees and exhibitors. |
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## 3️⃣ Post‑Event AI Follow‑Up & Insight
| AI Feature | How to Use | Benefit |
|------------|------------|---------|
| **Event Intelligence Dashboard** | Review AI‑scored engagement metrics (session attendance, content consumption, signal strength). Export pipelines linked to each attendee. | Quantifies ROI, identifies top‑performing sessions, and informs future content strategy. |
| **Automated Lead Nurture Sequences** | Trigger personalized email or drip campaigns based on the AI‑derived intent score (e.g., “high‑intent: schedule a demo”). | Shortens sales cycles by delivering the right message at the right time. |
| **AI‑Generated Post‑Event Report** | Let Certain’s AI compile a visual report highlighting key KPIs, sentiment analysis from polls/Q&A, and ROI calculations. | Saves time and provides stakeholders with data‑driven insights. |
| **Predictive Forecasting** | Feed post‑event conversion data back into the AI model to predict revenue impact for upcoming events. | Improves budgeting and event planning accuracy. |
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## 4️⃣ Quick Implementation Checklist
1. **Enable AI modules** – Turn on Session Advisor, Certain Signal, and Touchpoint AI in the Certain admin console.
2. **Map data fields** – Connect registration fields to your CRM/MA (Salesforce, HubSpot, Marketo, etc.).
3. **Upload agenda & content** – Feed session titles, abstracts, speaker bios, and on‑demand assets.
4. **Configure AI segments** – Define high‑intent criteria (e.g., “attended >2 high‑value sessions + booked 1+ meeting”).
5. **Set up real‑time signal routing** – Choose which signals go to which sales rep or nurture workflow.
6. **Test the chatbot & matchmaking** – Run a small pilot with internal users to fine‑tune responses.
7. **Launch & monitor** – Use the Event Intelligence dashboard live to adjust pushes and recommendations on the fly.
8. **Post‑event analysis** – Review AI‑scored metrics, export reports, and feed insights into the next event plan.
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### TL;DR
- **AI personalization** starts at registration (smart forms, Session Advisor).
- **During the event**, AI drives chat assistance, dynamic agendas, real‑time buyer signals, and networking matchmaking.
- **After the event**, AI surfaces actionable insights, automates nurture, and predicts future revenue impact.
By wiring these AI capabilities together through Certain’s platform, you turn every attendee interaction into a data point that fuels a personalized experience **and** measurable B2B ROI. 🚀