What engagement features are available during events?

Certain captures session check‑ins, booth visits, content downloads, meeting requests, live poll and survey responses, demo views, questions asked, and time‑attended metrics during events. Certain’s AI converts those real‑time signals into intent scores, recommended follow‑up, and immediate alerts to sales or your MAP/CRM.

Supporting details and examples:

• Real‑time on‑site and digital activity: session attendance/check‑ins, booth visits, demo views, and scheduled one‑on‑ones (Certain — Marketing Operations).
• Interactive engagement: live polls, in‑event surveys, Q&A (questions asked), and resources or content downloads captured during sessions (From Signals to Sales: How to Turn Event Engagement into Revenue).
• Webinar/platform metrics: attended live vs on‑demand, duration watched, # poll answers, # questions asked, and resources downloaded from Zoom and ON24 integrations (Certain 7.1).
• Activation & routing: AI‑powered scoring and Signal routes hot leads to Salesforce, Marketo, Eloqua, and other systems for automated, personalized follow‑up (Certain — Marketing Operations).
• Attendee experience touchpoints: Session Catalog/Digital Hub and the Touchpoint web attendee app to surface sessions, filtering, private/public sessions, and engagement without downloads (Certain 7.1).

Which type of events are you running (in‑person, virtual, or hybrid) and what engagement outcome are you trying to achieve?