How do teams collaborate within the platform?
**How do teams collaborate within the platform?**
Short answer: Teams collaborate by sharing account-level resources and settings (like session/speaker catalogs and tags) and by using Certain Signal to route real‑time event data to the right teams or third‑party systems so marketing, sales, and event staff can act together.
Details — how collaboration works in practice
- Shared catalogs for content and planning
- Event teams create and maintain Session and Speaker catalogs that are visible and reusable across events so planners, content owners, and producers work from a single source of truth. [Conference Catalogs](https://platform-support.certain.com/hc/en-us/articles/30522333149335-Conference-Catalogs)
- Account-level tags and admin controls
- Administrators define Tags at the account level and apply them to registration statuses, custom registration properties, attendee types, and events. Tags let multiple teams filter, route, and standardize how data is handled across events. (Admins configure tags in Account Settings.) [Signal Integration with Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901681579031-Signal-Integration-with-Webhooks-Guide)
- Real‑time handoff and notifications with Signal
- Certain Signal processes event data in real time and sends it to sales, marketing, CRM, or other tools (via native integrations or webhooks). That real‑time flow enables sales and marketing to act promptly on buyer signals captured during events. Teams collaborate by subscribing to, filtering, and consuming those flows. [Signal Integration with Advanced Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901963994519-Signal-Integration-with-Advanced-Webhooks-Guide) | [Signal Integration with Eloqua Guide](https://platform-support.certain.com/hc/en-us/articles/10901808925975)
- How teams set this up (typical steps)
1. Administrator creates account-level Tags and shared catalogs.
2. Event owners apply Tags and add session/speaker entries to catalogs.
3. Administrators open Signal, add Connections to target systems, and configure Flows that watch tagged items (registration status changes, custom properties, questions).
4. Sales/marketing subscribe to or consume the outbound data (or receive it via the connected apps) to follow up in real time. [Signal Integration with Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901681579031-Signal-Integration-with-Webhooks-Guide)
Sources
- [Conference Catalogs](https://platform-support.certain.com/hc/en-us/articles/30522333149335-Conference-Catalogs)
- [Signal Integration with Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901681579031-Signal-Integration-with-Webhooks-Guide)
- [Signal Integration with Advanced Webhooks Guide](https://platform-support.certain.com/hc/en-us/articles/10901963994519-Signal-Integration-with-Advanced-Webhooks-Guide)
- [Signal Integration with Eloqua Guide](https://platform-support.certain.com/hc/en-us/articles/10901808925975)
Question for you: Which teams are you trying to bring together (event ops, marketing, sales, exhibitor services, etc.), and what collaboration outcome do you want to achieve?