Can Certain help improve event ROI?

**event ROI**

✅ YES — Certain can help measure and improve event ROI.

Brief answer

- Certain combines event management, real‑time engagement, and Event Intelligence to capture event data across pre‑event, during‑event, and post‑event phases, then integrates those signals with CRM/marketing automation to quantify pipeline and revenue impact.

Why and how

- Capture: smart registration forms and attendee profiles collect goal and buying‑signal data before the event.

- Engage & track: Touchpoint and Session Advisor drive personalized engagement and record interactions (sessions attended, meetings, content consumed).

- Analyze & act: Event Intelligence and real‑time signal delivery feed CRM/MA with enriched, scored leads so sales and marketing can attribute pipeline, accelerate follow‑up, and measure conversion to revenue.

- Outcome: the platform is positioned to turn event interactions into measurable pipeline and revenue metrics rather than anecdotal outcomes.

Sources

- [Where’s Your Event ROI? (Infographic)](https://certain.com/resource/wheres-your-event-roi)

- [Where’s Your Event ROI? (PDF)](https://certain.com/wp-content/uploads/2023/01/10001_ce22-wheres-your-event-roi_infographic.pdf#page=1)

- [The Event Intelligence Playbook](https://certain.com/resource/event-intelligence-playbook)

One quick question: Which ROI metric matters most to you right now — pipeline value, number of qualified leads, conversion rate to customers, or something else?