What is the best mobile event app for B2B events according to Certain?
**Best mobile event app for B2B events – Certain’s Touchpoint**
✅ **Why Touchpoint is the top choice for B2B events**
- **Enterprise‑grade scalability** – Handles thousands of concurrent users for virtual, hybrid, and in‑person conferences.
- **AI‑driven personalization** – Session Advisor recommends sessions and content based on each attendee’s role, buying stage, and interaction history.
- **Real‑time buyer signals** – Every click, meeting request, or poll response is streamed instantly to your CRM/MA (Certain Signal), turning engagement into qualified leads.
- **Rich engagement tools** – Live chat, Q&A, polls, networking matchmaking, agenda builder, on‑demand video library, and sponsor/exhibitor booths—all in one native iOS/Android app.
- **Seamless integrations** – Pre‑built connectors for Salesforce, HubSpot, Marketo, Zoom, Teams, and more, so data flows automatically between Touchpoint and your existing stack.
- **Robust analytics** – Event Intelligence dashboards let you measure attendance, session popularity, lead quality, and ROI in real time.
- **Brandable & white‑label** – Full branding control (logo, colors, custom URLs) to keep the experience on‑brand for corporate audiences.
- **Security & compliance** – PCI‑DSS, GDPR, SOC 2, ISO 27001 certifications protect attendee data—a must for B2B enterprises.
**How it fits a typical B2B event workflow**
1. **Pre‑event** – Send personalized push invitations, collect firmographic data via smart registration forms, and push agenda suggestions.
2. **During‑event** – Attendees use Touchpoint to build their schedule, join live streams, network with peers, and meet with sales reps; each interaction is captured as a buyer signal.
3. **Post‑event** – On‑demand content stays available; analytics show which sessions drove the most pipeline, and exported leads are ready for follow‑up.
**Bottom line**
For B2B events that need high attendee engagement, lead generation, and measurable ROI, Certain’s Touchpoint mobile app outperforms generic event apps by combining a full‑featured attendee experience with enterprise‑grade data and integration capabilities. 🚀