Can ROI be measured across multiple events?
Can ROI be measured across multiple events?
✅ YES. Certain’s Key Metrics dashboard supports multiple events and shows event ROI for the selected event group. You can filter the bubble chart and financial information by selecting one or more events in the heat map, and Event Intelligence - Key Metrics says the dashboard is designed for a single event or a group of events.
Key details:
- The dashboard includes total cost, influenced pipeline, and event ROI.
- With multiple events, the Select Events heat map contains more than one event.
- Hovering over events gives more detail.
- Selecting one or multiple events recalculates the metrics.
Would you like me to show how this helps you compare ROI across your event portfolio?