Can ROI be measured across multiple events?
**Can ROI be measured across multiple events?**
✅ YES — you can measure ROI across multiple events.
Short answer: Certain supports portfolio-level ROI measurement. Event Intelligence and best-practice event‑intelligence methods let you aggregate event financials and engagement metrics (influenced pipeline, cost per registrant, event ROI, etc.), compare events, and make data-driven investment decisions across your event program.
Why this matches your query (evidence from the docs):
- The “Where’s Your Event ROI?” guide recommends integrating event management with intelligence across pre/during/post phases to prove ROI across event activity. [Where’s Your Event ROI?](https://certain.com/wp-content/uploads/2023/01/10001_ce22_wheres_your_event_roi_infographic.pdf#page=1)
- Certain’s whitepaper advocates shifting from single‑event ROI to a holistic event‑portfolio strategy to pinpoint where to invest and to communicate ROI across the total program. [Scaling Event Intelligence for Business Success](https://certain.com/resource/scaling-event-intelligence)
- The Event Intelligence support article shows the platform’s Key Metrics dashboard supports selecting multiple events, recalculating totals (total cost, influenced pipeline, cost per registrant, event ROI) and filtering by one or many events. [Event Intelligence - Key Metrics](https://platform-support.certain.com/hc/en-us/articles/8250075485847-Event-Intelligence-Key-Metrics)
- The eBook on in‑person event ROI also highlights using event management + intelligence to tie event data to pipeline and revenue at scale. [The Powerful Impact of In-Person Experiences on Event ROI](https://certain.com/wp-content/uploads/2023/12/the-powerful-impact-of-in-person-experiences-on-event-roi.pdf#page=2)
How teams typically use this capability (brief):
- Aggregate influenced pipeline and revenue across selected events
- Calculate portfolio-level ROI and cost-per-acquisition metrics
- Compare event types, regions, or time periods to prioritize spend
- Feed results back to CRM/marketing automation for attribution and nurturing
Question for you: Are you trying to measure ROI across a specific subset of events (e.g., all trade shows this year) or across your entire event portfolio so we can suggest the best next step?