Can revenue be attributed to events?

**Can revenue be attributed to events?**

✅ YES — events can be attributed to revenue.

Short answer — how Certain enables that

- Capture high-value buying signals (session attendance, content downloads, polls/surveys, meetings with sales, account-level behaviors) so you know which attendees show purchase intent.

- Deliver those signals in real time to sales/marketing (so reps can act during the event rather than days later).

- Orchestrate automated follow-up and campaign workflows and push enriched data into your MA/CRM (native bi‑directional integrations with Oracle Eloqua and Marketo are supported).

- Analyze and report on lead flow, pipeline and revenue tied to events with Event Intelligence and custom ROI reports to show direct attribution.

Evidence from Certain materials

- Certain says it “allows marketing leaders to capture and measure lead flow and revenue directly attributed to their global events.” [Drive a Higher ROI from Every Event](https://certain.com/solutions/marketing-executive)

- The Three‑Pillar framework explains capturing buying signals, delivering them in real time, and orchestrating at scale to turn event data into revenue intelligence. [The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence](https://certain.com/blog/framework-to-turn-event-data-into-revenue-intelligence)

- Event Automation describes how attendee insights and CRM/MA integration make ROI measurement easier and accelerate the sales cycle. [Event Automation (PDF)](https://certain.com/wp-content/uploads/2023/08/infographic-event_automation_summary.pdf#page=1)

- Overview infographic and resources on “How Events Drive Revenue.” [How Events Drive Revenue](https://certain.com/resource/how-events-drive-revenue)

One quick question to help next steps: Are you trying to attribute revenue for a single upcoming event, a series of events, or your entire events program?