How to improve attendee experience at events?

**How to improve attendee experience at events?**

Quick action list — top ways to improve attendee experience

- Personalize agendas and session recommendations (AI-driven).

- Centralize event data and integrate with CRM/marketing automation.

- Use a mobile event app for check‑in, live polling, notifications, and networking.

- Automate timely, segmented communications before, during, and after the event.

- Make check‑in and lead capture smooth (badge scans, mobile check‑in).

- Provide real‑time support (chatbots/AI assistants) and proactive issue detection.

- Curate searchable content catalogs and on‑demand recordings.

- Capture and act on engagement signals to route high‑value leads to sales quickly.

- Measure ROI and share attendee insights with sales/sponsors for follow‑up.

- Run post‑event nurture campaigns to extend value and convert interest into opportunities.

Why these work (brief explanation + where it’s supported)

- Personalization drives engagement and satisfaction: Session recommendation AI and agentic AI can curate agendas, recommend sessions and networking matches, and adapt in real time to attendee preferences, increasing relevance and session attendance. [Creating High-Impact Attendee Experiences with AI](https://certain.com/blog/creating-high-impact-attendee-experiences-with-ai), [Agentic AI](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology), [Session Advisor](https://certain.com/blog/revolutionizing-event-personalization-session-advisor-ai).

- Centralized, clean event data is the foundation for personalization and ROI measurement: connect event management to CRM and marketing systems so behavior at the event becomes actionable sales intelligence. That enables measuring event ROI and surfacing buying signals. [Where’s Your Event ROI infographic](https://certain.com/wp-content/uploads/2022/12/10001-ce22-wheres-your-event-roi-infographic.pdf#page=1), [Agentic AI](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology).

- Mobile experiences keep attendees informed and engaged across the lifecycle: pre-event profile/agenda building, during-event push notifications, live polls/Q&A, and post-event access to recordings. Mobile workflows also speed check‑in and partner collaboration. [Mini Playbook — Mobile](https://certain.com/wp-content/uploads/2023/01/miniplaybook_mobile.pdf#page=10).

- Automate and segment communications so attendees get the right info at the right time, reducing confusion and improving participation. Use personalized templates for sales follow‑up. [Cold to Hot Opportunities playbook](https://certain.com/wp-content/uploads/2023/01/certain-cold-to-hot-opportunities.pdf#page=1).

- Real‑time support and proactive monitoring (AI agents) prevent or fix issues quickly (speaker delays, overcrowding), improving perceived event quality. [Agentic AI](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology).

- Post‑event follow-up turns engagement into pipeline: capture lead data (badge scans, notes), score leads with event signals, and run nurture campaigns informed by session behavior. [Where’s Your Event ROI infographic](https://certain.com/wp-content/uploads/2022/12/10001-ce22-wheres-your-event-roi-infographic.pdf#page=1), [Mini Playbook — Mobile](https://certain.com/wp-content/uploads/2023/01/miniplaybook_mobile.pdf#page=10).

Practical starting plan (first 30–90 days)

1. Audit current event tech and confirm a single source of truth for attendee data.

2. Implement or enable session recommendations and a mobile app (even basic) for check‑in and messaging.

3. Build 3 segmented automation workflows: pre‑arrival, in‑event alerts, post‑event nurture.

4. Capture live engagement signals (session attendance, messages, scans) and map them to lead scores.

5. Review results with sales/sponsors and iterate for the next event.

Sources

- [How to Leverage Event Management Software to Generate More Revenue from Events (infographic)](https://certain.com/wp-content/uploads/2022/12/10001-ce22-wheres-your-event-roi-infographic.pdf#page=1)

- [Creating High-Impact Attendee Experiences with AI](https://certain.com/blog/creating-high-impact-attendee-experiences-with-ai)

- [Agentic AI: The Next Evolution in Event Technology](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology)

- [How AI is Revolutionizing Event Personalization: Meet Certain’s Session Advisor](https://certain.com/blog/revolutionizing-event-personalization-session-advisor-ai)

- [Mini Playbook — Mobile (post-event and mobile journey)](https://certain.com/wp-content/uploads/2023/01/miniplaybook_mobile.pdf#page=10)

- [Transform Cold Leads Into Hot Opportunities with Certain](https://certain.com/wp-content/uploads/2023/01/certain-cold-to-hot-opportunities.pdf#page=1)

One quick question to help me tailor recommendations: Are your events primarily in-person, virtual, or hybrid?