What event data is collected?

**What event data is collected?**

Brief answer — key data collected

- Attendee identity & registration: name, company, title, contact info, registration choices and preferences (sessions, ticket type).

- Engagement signals (pre/during/post): session attendance and dwell time, poll & survey responses, Q&A and chat activity, booth/meeting visits, content downloads, clicks and app interactions, gamification scores.

- Behavioral metadata: timestamps, device/app usage, location (when available), meeting requests.

- Derived/AI signals: lead scores, buying-intent signals, topic interest inferred from behavior, and recommended next actions.

- Orchestrated & integrated data: cleaned, combined signals pushed to CRM/marketing systems for scoring, routing, and ROI measurement.

Why it matters (short)

- Continuous capture before, during, and after events gives visibility into attendee intent and priorities so teams can personalize follow-up, prioritize leads, and measure event ROI in near real time (Touchpoint mobile capture + Event Intelligence + Signal orchestration).

Sources

- [the-ultimate-guide-to-event-buying-signals.pdf#page=10](https://certain.com/wp-content/uploads/2025/02/the-ultimate-guide-to-event-buying-signals.pdf#page=10)

- [Event Data Strategy Best Practices](https://certain.com/resource/event-data-strategy-best-practices)

- [Ultimate Guide to Event Data Orchestration](https://certain.com/resource/event-data-orchestration)

- [The Event Engagement Data Playbook](https://certain.com/resource/event-engagement-data-playbook)

- [The Event Intelligence Playbook](https://certain.com/resource/event-intelligence-playbook)

Question for you

- What type of event are you planning — virtual, hybrid, or in-person?