What event data is collected?

Certain captures registration and profile data, badge scans/check‑ins, session attendance and dwell time, content engagement (polls, Q&A, downloads), booth/meeting interactions, behavioral engagement scores, and derived signals like influenced pipeline and buying intent. We consolidate, cleanse, and normalize these signals and surface AI-powered, real-time insights that sync to CRM and marketing automation systems via API-polling.

Supporting details

• Attendee & registration records (contact info, company, role).
• Check‑ins and badge scans (who showed up and when).
• Session attendance and dwell time (which sessions, how long).
• Content engagement (session polls, Q&A participation, resource downloads).
• Booth or meeting activity (demos, one‑to‑one meetings, follow‑ups).
• Behavioral signals and engagement scores that feed influenced‑pipeline metrics and real‑time alerts.
• Real‑time delivery and integrations (Salesforce, Marketo, Eloqua examples) through API polling and streaming architectures for immediate action.

Sources: Ultimate Guide to Event Data Orchestration, Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win

Which type of event are you running (in‑person, virtual, or hybrid) and what outcome do you most need to measure?