How can I still deliver on my business objectives through digital events?

Section 1: HOW CAN I STILL DELIVER ON MY BUSINESS OBJECTIVES THROUGH DIGITAL EVENTS?

Digital events offer a path to deliver business objectives and ROI when in-person events are not feasible. In-person events involve a large investment, which complicates the decision to transition to digital formats. Digital events remain an effective way to gain valuable insights into attendees’ interests and intentions. The shift to digital enables sharing messages, delivering content, and engaging attendees. This section suggests consulting with event experts to determine the best digital strategy. A key data point highlights that 52% of business leaders agree that events drive greater ROI than other marketing channels. The section emphasizes an integrated approach that combines technology with content and engagement to achieve objectives. It sets the stage for practical recommendations that follow. The content reinforces the importance of aligning digital events with business goals. It also implies that successful digital events require a clear data strategy. Finally, the section invites readers to pursue expert guidance to optimize outcomes.

Section 2: SEAMLESS INTEGRATIONS

A seamless integration is essential for digital events. The technology used for events should connect with sales and marketing technologies. Integration enables a unified data flow across systems. A mobile event app is presented as a tool to capture greater engagement data from attendees. The app supports personalized content and notifications before, during, and after the event. The event website remains a primary information source for attendees. The agenda and session catalog should be clear and accessible on the site. The section stresses consistency between tools to support a cohesive attendee experience. It also implies that integrated systems enable real-time data sharing and timely follow-up by sales and marketing teams.

Section 3: COMPLIMENT YOUR EVENT WITH A MOBILE EVENT APP

A mobile event app enhances attendee engagement. The app captures engagement data from attendees, including those joining virtually. The app enables relevant and personalized content and notifications before, during, and after the event. The mobile app serves as a key data capture channel for engagement metrics. The content suggests that the app can support a consistent attendee experience across digital and in-person formats. The app can also facilitate access to event information such as schedules and session details. The section notes that the app contributes to a more tailored attendee journey. It implies that the app supports ongoing engagement beyond the live event.

Section 4: EVENT WEBSITE

The event website should have a dedicated, brand-aligned presence. A custom URL for the event landing page helps reinforce brand identity. The look and feel of the event website should align with company brand guidelines. The site should present consistent information, including the agenda and session catalog. The content emphasizes clarity of information and easy navigation for visitors. The event website is positioned as a central hub for attendees to access essential details. It supports coherent branding across all digital touchpoints.

Section 5: FULLY BRAND THE EXPERIENCE

Branding the experience is essential for digital events. The branding should be applicable to pre-event activities as well as the live digital or in-person experience. The section stresses that the experience should feel cohesive regardless of format. It recommends ensuring a custom URL for the event landing page and maintaining brand-consistent design. The guidance suggests aligning all touchpoints with brand guidelines to deliver a unified experience.

Section 6: CAPTURE VALUABLE INSIGHTS

This section focuses on capturing attendee insights. Technology should capture data from registrations and early interactions. Insights reveal what attendees would like to see and what content is most interesting. These insights enable tailoring the experience to individual attendees. The section notes that real-time data on sessions viewed, content downloaded, and poll responses can drive timely decisions. It highlights the importance of turning data into personalized experiences during the event. The content emphasizes leveraging insights to optimize both live and post-event engagement.

Section 7: USE WHAT YOU ALREADY HAVE

The recommendation is to repurpose existing content from in-person events. Reuse includes registration forms, the event website, and mobile app content. Content from the speaker portal and call for papers can be reused to avoid recreating material. This approach helps maintain consistency with minimal rework. The section suggests leveraging existing assets to accelerate the digital transition. It emphasizes efficiency and brand coherence by reusing familiar content.

Section 8: SESSIONS & CONTENT

Each session and its accompanying content can be transformed into digital formats. The content can be shared live and after the event. Examples include webinars, videos, and podcasts. The approach enables ongoing access to valuable material beyond the live session. It supports reusability of session content across channels. The section highlights the importance of turning session content into multiple digital assets for broader reach.

Section 9: 1:1 MEETINGS

One-to-one meetings can occur virtually. Web conferencing tools enable face-to-face communication remotely. The approach preserves time on calendars while expanding reach. Virtual 1:1 meetings replicate key benefits of in-person conversations. The section reinforces that digital tools can maintain personal interaction quality. It suggests viewing virtual meetings as an equivalent channel for relationship-building.