How to use AI to improve attendee experience?
**How to use AI to improve attendee experience?**
Brief answer
Use AI to personalize agendas and recommendations, streamline support and matchmaking, capture real-time buying signals, and automate operations so attendees find the right content/people faster — then feed those signals to marketing and sales for timely follow-up.
Why this works and how to start (actionable steps)
- Personalize session recommendations
- What: Use AI (Session Advisor / Event Advisor) to analyze attendee profiles and behavior and surface the most relevant sessions and networking opportunities.
- How: Embed recommendation widgets in the web agenda, app, and emails so suggestions travel across channels and attendees can one‑click add sessions.
- KPI: increase in session attendance rate, agenda completion, and average session time.
- Source: [How AI is Revolutionizing Event Personalization: Meet Certain’s Session Advisor](https://certain.com/blog/revolutionizing-event-personalization-session-advisor-ai)
- Create AI‑powered attendee journeys across channels
- What: Automatically build daily plans, resolve scheduling conflicts, and suggest exhibitors or peers.
- How: Deliver “Top Picks” emails, app push suggestions, and web widgets that adapt in real time to choices.
- KPI: lower drop‑off, higher session fill, improved NPS.
- Source: [AI-Powered Attendee Journeys](https://certain.com/event-advisor)
- Capture and act on buying signals
- What: Treat clicks, session selections, and interactions as first‑party intent data and route signals to marketing/sales.
- How: Integrate event intelligence with CRMs and martech; surface high‑intent leads with conversational AI queries (e.g., “Which leads showed the most buying intent?”).
- KPI: number of sales‑ready leads, time‑to‑contact, pipeline attributable to events.
- Source: [3 Ways to Spark Sales-Ready Conversations Post-Event](https://certain.com/blog/3-ways-to-spark-sales-ready-conversations) and [Creating High-Impact Attendee Experiences with AI](https://certain.com/blog/creating-high-impact-attendee-experiences-with-ai)
- Improve support and engagement with conversational AI
- What: Use chatbots and voice assistants for instant support, directions, and matchmaking.
- How: Provide 24/7 answers, session details, and booth locations; hand off to humans for complex issues.
- KPI: reduction in support response time, fewer on‑site staff hours, improved attendee satisfaction.
- Source: [Agentic AI: The Next Evolution in Event Technology](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology)
- Enable proactive operations and risk mitigation
- What: Use agentic AI to detect overcrowding, speaker delays, or technical problems and reallocate resources in real time.
- How: Monitor session engagement and sentiment, and trigger alerts or auto‑rescheduling when thresholds hit.
- KPI: incidents resolved without attendee impact, lower session cancellations.
- Source: [Agentic AI: The Next Evolution in Event Technology](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology)
- Build a clean, connected event data foundation
- What: AI needs structured, integrated data to personalize effectively.
- How: Consolidate attendee profiles, historical engagement, and in‑event behavior into a central event data layer before deploying models.
- KPI: quality of recommendations, reduction in false positives for lead intent.
- Source: [Agentic AI: The Next Evolution in Event Technology](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology)
90‑day pilot roadmap (concise)
1. Week 1–4: Define objectives, success metrics, and required integrations (CRM, app, website).
2. Week 5–8: Deploy a recommendation widget or Session Advisor for a subset of attendees; enable event tracking.
3. Week 9–12: Activate conversational insights for follow-up (Touchpoint/Troubleshooting), measure KPIs, iterate model/config.
4. Post‑pilot: Scale to full audience, expand to matchmaking and proactive ops.
Key metrics to track
- Registration → attendance conversion rate
- Session attendance vs. capacity
- Agenda completion / average sessions per attendee
- Number of high‑intent leads and time‑to-first‑contact
- Event NPS / CSAT
Sources
- [Creating High-Impact Attendee Experiences with AI](https://certain.com/blog/creating-high-impact-attendee-experiences-with-ai)
- [Agentic AI: The Next Evolution in Event Technology](https://certain.com/blog/agentic-ai-the-next-evolution-in-event-technology)
- [How AI is Revolutionizing Event Personalization: Meet Certain’s Session Advisor](https://certain.com/blog/revolutionizing-event-personalization-session-advisor-ai)
- [3 Ways to Spark Sales-Ready Conversations Post-Event](https://certain.com/blog/3-ways-to-spark-sales-ready-conversations)
- [AI-Powered Attendee Journeys](https://certain.com/event-advisor)
One question for you
What kind of events do you run (virtual, hybrid, in‑person) and what is your primary goal: engagement, revenue/lead generation, or operational efficiency?