Certain. Make Every Moment Count.
At Certain, events are where business truly comes alive: connections spark, relationships grow, and opportunities turn into revenue. The challenge is capturing value and proving impact.
Certain helps you make every interaction count by delivering personalized experiences, capturing meaningful engagement signals, and turning every event moment into actionable insight.
Intelligence is built into every step, so events stop being a cost center and start becoming revenue engines.
Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue. Powered by AI and built for scale, Certain captures real-time engagement and transforms it into buying signals.
The buying signals help event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales. Certain achieves this through seamless data orchestration, turnkey intelligence, and enterprise-grade security. These capabilities ensure every event drives measurable business impact.
Our Leadership Team
Douglas E. Goldman
Chairman and Founder
Douglas E. Goldman is the Chairman and Founder of Certain Inc.
His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands.
Peter Micciche
Chief Executive Officer
Peter Micciche is CEO of Certain and has held senior roles and board positions in software companies.
He served as president of Cognos Corp. (now IBM), CEO of NativeMinds, Inc. (now HP), and CEO of Kinecta Corp. (now Oracle).
He earned a Bachelor of Science in Finance from Boston College and a Master’s of Business Administration from Suffolk University.
Sunil Machado
Chief Software Architect
Sunil Machado leads advancements in global event data that power product growth and company success.
He has 14 years at Vocera Communications and extensive experience in software engineering, delivering impactful health, safety, and web applications.
Peggy Chiu
Vice President, Customer Success
Peggy Chiu brings more than 15 years of experience in SaaS and retail technology.
She has a proven track record of building and scaling high-performing teams, strengthening executive relationships, and driving customer retention, adoption, and growth.
Peggy leads with a customer-first mindset, building trusted client partnerships, and ensuring customer success.
Ruby Kolwyck
Head of People
Ruby Kolwyck has a strong track record in talent acquisition, employee development, and organizational leadership.
Ruby has shaped people strategies at Certain, SolFocus, and the Federal Reserve Bank.
She focuses on building an inclusive culture and driving employee engagement to strengthen performance.
Our Core Values
At Certain, the culture is built on trust, respect, and authenticity with each other and with customers.
We strive for excellence, challenge ourselves to keep growing, and celebrate wins together.
We win as one team, recognize every contribution, big or small, and believe work should be meaningful and fun.
Above all, we care deeply about our people and our customers, and that passion drives everything we do.
Join Us in Transforming Events Into a Strategic Growth Engine
We are an innovative team on a mission to help organizations turn events into a true revenue channel.
As a fully remote company with roots in Silicon Valley, we embrace a culture built on trust, flexibility, and respect for every individual's unique strengths.
Here, you’ll find the freedom to thrive, the support to grow, and the chance to do your best work while making a real impact.
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Drive Greater Revenue and Results From Your Events
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