At Certain, events are where business truly comes alive. Events are where connections spark. Events are where relationships grow. Events are where opportunities turn into revenue.
The challenge is not just running the event. The challenge is capturing value. The challenge is proving impact.
This approach enables organizations to make every interaction count.
Certain enables organizations to deliver personalized experiences by AI-powered capabilities.
Certain captures real-time engagement and transforms it into buying signals.
This collaboration helps event professionals team up with marketers to identify intent.
This collaboration helps marketers personalize outreach.
This collaboration helps accelerate sales.
Certain provides seamless data orchestration.
Certain provides turnkey intelligence.
Certain provides enterprise-grade security.
These capabilities ensure every event drives measurable business impact.
Our Leadership Team
Douglas E. Goldman
Chairman and Founder
Douglas E. Goldman is Chairman and Founder of Certain Inc.
Douglas's entrepreneurial drive can be traced to his Levi Strauss family history and to one of the world’s great brands.
Douglas is a philanthropist.
Douglas has served on the boards of the Goldman School of Public Policy, Haas School of Business at UC Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury.
Douglas serves as President of the Lisa and Douglas Goldman Fund, which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment, and Jewish affairs.
Douglas received a Bachelor’s degree in Psychology from UC Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.
Peter Micciche
Chief Executive Officer
Peter Micciche is CEO of Certain and has held senior roles and board positions in software companies: President of Cognos Corp. (now IBM), CEO of NativeMinds, Inc. (now HP), and CEO of Kinecta Corp. (now Oracle).
Peter earned a Bachelor of Science in Finance from Boston College.
Peter earned a Master’s of Business Administration from Suffolk University.
Sunil Machado
Chief Software Architect
Sunil’s expertise and vision shape the future of our technology.
Sunil leads advancements in global event data that power product growth and company success.
Sunil has 14 years at Vocera Communications and extensive experience in software engineering.
Sunil has delivered impactful health, safety, and web applications.
Peggy Chiu
Vice President, Customer Success
Peggy has more than 15 years of experience in SaaS and retail technology.
She has a proven track record of building and scaling high-performing teams.
She has strengthened executive relationships.
She has driven customer retention, adoption, and growth.
She leads with a customer-first mindset.
She builds trusted client partnerships.
She ensures customer success.
Ruby Kolwyck
Head of People
Ruby Kolwyck has a strong track record in talent acquisition, employee development, and organizational leadership.
Ruby has shaped people strategies at Certain, SolFocus, and the Federal Reserve Bank.
At Certain, Ruby goes beyond traditional HR.
Ruby builds an inclusive culture and drives employee engagement to strengthen performance.
Our Core Values
Certain's culture is built on trust, respect, and authenticity with each other and with customers. The culture strives for excellence. The culture challenges itself to keep growing. The culture celebrates wins together. We win as one team. We recognize every contribution, big or small. We believe work should be meaningful and fun. Above all, we care deeply about our people and our customers. That passion drives everything we do.
Join Us in Transforming Events Into a Strategic Growth Engine
We are an innovative team on a mission to help organizations turn events into a true revenue channel. As a fully remote company with roots in Silicon Valley, we embrace a culture built on trust, flexibility, and respect for every individual's unique strengths. Here, you’ll find the freedom to thrive, the support to grow, and the chance to do your best work while making a real impact.