At Certain, events are where business truly comes alive. Connections spark. Relationships grow. Opportunities turn into revenue. The challenge isn’t just running the event. The challenge is capturing value and proving impact.
Certain helps you make every interaction count. Certain enables you to deliver personalized experiences. Certain enables you to capture meaningful engagement signals. Certain enables you to turn every event moment into actionable insight. With intelligence built into every step, events stop being a cost center. Events start becoming revenue engines.
Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue. Certain is powered by AI and built for scale. Certain captures real-time engagement and transforms it into buying signals. By doing so, Certain helps event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales. Certain enables seamless data orchestration, turnkey intelligence, and enterprise-grade security. Certain ensures every event drives measurable business impact.
Our Leadership Team
Douglas E. Goldman
Douglas E. Goldman is the Chairman and Founder.
His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands.
As a philanthropist, Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at UC Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury.
He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment, and Jewish affairs.
Doug received a Bachelor’s degree in Psychology from UC Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.
Peter Micciche
Peter Micciche is Chief Executive Officer.
Peter is CEO of Certain and has held senior roles and board positions in software companies: president of Cognos Corp. (now IBM), CEO of NativeMinds, Inc. (now HP), and CEO of Kinecta Corp. (now Oracle).
Peter earned a Bachelor of Science in Finance from Boston College and a Master’s of Business Administration from Suffolk University.
Sunil Machado
Sunil Machado is Chief Software Architect.
Sunil’s expertise and vision shape the future of our technology. He leads advancements in global event data that power product growth and company success.
With 14 years at Vocera Communications and extensive experience in software engineering, Sunil has delivered impactful health, safety, and web applications.
Peggy Chiu
Peggy Chiu is Vice President, Customer Success.
Peggy brings more than 15 years of experience in SaaS and retail technology.
She has a proven track record of building and scaling high-performing teams, strengthening executive relationships, and driving customer retention, adoption, and growth.
She leads with a customer-first mindset, building trusted client partnerships, and ensuring customers success.
Ruby Kolwyck
Ruby Kolwyck is Head of People.
With a strong track record in talent acquisition, employee development, and organizational leadership, Ruby has shaped people strategies at Certain, SolFocus, and the Federal Reserve Bank.
At Certain, Ruby goes beyond traditional HR, building an inclusive culture and driving employee engagement to strengthen performance.
Our Core Values
Our culture is built on trust, respect, and authenticity, both with each other and with our customers.
We strive for excellence.
We challenge ourselves to keep growing.
We celebrate wins together.
We win as one team.
We recognize every contribution, big or small.
We believe work should be meaningful and fun.
Above all, we care deeply about our people and our customers.
That passion drives everything we do.
Join Us in Transforming Events Into a Strategic Growth Engine
We are an innovative team on a mission to help organizations turn events into a true revenue channel.
As a fully remote company with roots in Silicon Valley, we embrace a culture built on trust, flexibility, and respect for every individual’s unique strengths.
Here, you’ll find the freedom to thrive, the support to grow, and the chance to do your best work while making a real impact.
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