Infographic
Measuring Event Success Across the Funnel
Think of every event you host as a blueprint guiding potential buyers through their journey with your brand. Setting clear, strategic goals for each event transforms it from a one-time experience into a purposeful part of your sales funnel. The goals align with broader marketing and sales objectives. Whether you’re aiming to generate new leads or close sales, goal-setting is the key to turning your events into powerful tools that build connections and drive growth. Click on the infographic below to see how:
Evaluating Event Impact: What Every B2B Marketer Needs to Know
- How can I evaluate event impact across the full buyer journey?
- How do I tie event goals to funnel performance?
- How do I know if my event actually moved the needle?
- What should I be measuring before, during, and after an event?
- What KPIs truly matter for B2B event success?
B2B marketers are not alone. They are asking the right questions. By establishing the right metrics, strategies, and frameworks for event goals, B2B marketers can go beyond attendance and surface-level engagement. They can truly measure pipeline impact, sales velocity, and ROI. Whether a first field event is planned or a global campaign, Certain can help connect every event to real business outcomes.
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The Biggest Brands Turn To Certain For Event Management Technology
Explore Certain's Event Management Technology Solutions
- Manage Events
Enterprise Event Management Software
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
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- Engage Attendees
Touchpoint
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
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- Analyze Performance
Event Intelligence
Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software
Learn More →
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Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals
- Event Engagement Overview
- Why a Mobile Event App? Amazing Insights. That’s Why.
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Other Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals
- Event Engagement Overview
- Why a Mobile Event App? Amazing Insights. That’s Why.