Streamlining Workflows and Enhancing Customer Engagement with Automation
About Grand Connection
Grand Connection is a full-service event management company specializing in event strategy, logistics, registration, and onsite execution, for over 25 years. They deliver seamless experiences for Fortune 100 and Fortune 500 companies, managing everything from executive meetings to large-scale conferences and incentive programs. With a focus on efficiency and innovation, Grand Connection leverages technology to enhance engagement, optimize event workflows, and maximize ROI, making Grand Connection a trusted partner for top brands.
THE CHALLENGE
Scaling Without Complexity
As Grand Connection business grew, the event management process became inefficient and fragmented. Relying on multiple vendors for registration, lead capture, and event apps led to:
- Manual Work Overload slowed operations due to time-consuming data entry and troubleshooting.
- Inconsistent Branding made it hard to deliver a unified event experience.
- Scattered Data created post-event insights that were difficult to track.
- Limited Scalability required more resources to grow the event portfolio.
- Regional Challenges managing events across different locations became increasingly complex.
They needed a smarter, more efficient way to scale without operational headaches.
THE SOLUTION
A Seamless, Scalable Event Automation
Grand Connection implemented Certain’s event management platform. The platform unifies their event ecosystem with automation-driven efficiency.
- Seamless Automation reduces manual work by automated attendee management and session tracking.
- Consistent Branding provides a unified look and feel across all events for a polished client experience.
- Faster Event Setup standardizes templates, enabling quicker execution and greater efficiency.
- Data-Driven Insights provide real-time analytics to optimize event performance and future planning.
Grand Connection transformed its approach by delivering smarter, more scalable, and more engaging events.
THE RESULT
Driving Efficiency, Engagement & Growth
Grand Connection streamlined operations, reduced costs, and enhanced engagement without adding extra resources. What once required hours of manual work now happens seamlessly in the background. With Certain, Grand Connection achieved smarter, more efficient, and more impactful event management.
- Greater Efficiency & Scalability — Automation enabled the team to manage more events without increasing overhead.
- Stronger Client Relationships — Advanced post-event analytics provided actionable insights to help clients refine their strategies.
- Cost Savings & Flexibility — Digital tools replaced expensive printed materials, improving vendor negotiations and reducing costs.
- Enhanced Attendee Experience — Simplified registration, real-time updates, and seamless communication boosted engagement and satisfaction.
> The Touchpoint app elevated our communication before and during events while significantly reducing costs. It also strengthened our vendor negotiations, giving us greater flexibility. — Tracy VanderMeer, CMP, Founder of Grand Connection
A Future-Ready Event Management Strategy
Grand Connection isn’t just keeping up. They’re setting the standard in modern event marketing. By leveraging Certain, Grand Connection delivers high-impact, effortless experiences. The right technology is a true competitive advantage.
- Smarter Event Execution — AI-powered automation streamlines planning and operations.
- Seamless Attendee Experiences — Personalized engagement at every touchpoint.
- Data-Driven Insights — Integrated analytics to optimize performance and ROI.
> With Certain, we prove ourselves through seamless data management and registration. Before, I was nervous about new client onboarding—now, we confidently showcase our expertise. — Tracy VanderMeer, CMP, Founder of Grand Connection
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