Certain Announces Strategic Partnership with InEvent to Create a Unified Event Technology Ecosystem

Certain is a leading innovator in event technology. Certain is proud to announce a strategic partnership with InEvent. InEvent is a global leader in virtual and hybrid event solutions. This collaboration combines the power of virtual engagement with advanced in-person event management to create a unified, best-in-class experience for event professionals and marketers alike. Hybrid events have become the new norm. The partnership between Certain and InEvent is set to transform how businesses plan, manage, and measure event success. By integrating InEvent’s live streaming, video conferencing, and customizable event websites with Certain’s in-person event management and data orchestration, the two companies aim to streamline event operations. These integrations demonstrate how the partnership elevates the attendee experience.

Blending Virtual and In-Person: A New Era in Event Management

The partnership between Certain and InEvent marks a pivotal shift for the event technology industry. By merging data-driven insights and seamless operational efficiency, the partnership is setting new benchmarks for both virtual and in-person event success. Whether it is a global conference or a targeted virtual event, the integrated solutions ensure every touchpoint is optimized for performance. Every insight leads to smarter decision-making.

Pedro Góes, CEO of InEvent, stated that they are thrilled to partner with Certain to deliver the industry’s leading hybrid solution. These solutions combine Certain’s event management expertise with InEvent’s award-winning tools such as Live Studio and Virtual Lobby. Together, the partnership sets a new standard for hybrid event experiences.

Delivering Measurable Results and Scalable Solutions

Certain and InEvent will offer event organizers unparalleled flexibility. These tools enable event organizers to manage hybrid events with robust tracking of engagement. This setup generates real-time insights. Communication across all event formats becomes seamless. From registration to attendee management to post-event analytics, the partnership promises a streamlined experience. These capabilities redefine how events are executed and measured. As virtual, hybrid, and in-person events continue to shape the future of B2B marketing, the partnership highlights a shared commitment to innovation. These capabilities offer a scalable and comprehensive platform that adapts to the evolving needs of event professionals and marketers. For more information about Certain and its innovative solutions, visit Certain.com.

About Certain

Certain is a leading event technology company that specializes in providing innovative and scalable solutions to manage, analyze, and enhance event experiences. Certain offers tailored solutions that meet the evolving needs of event organizers and attendees alike, with a focus on harnessing the power of data and AI. Certain’s platform is trusted by some of the world’s largest enterprises to power their events.

About InEvent

InEvent is a global leader in event management, offering innovative solutions for virtual and hybrid events. InEvent’s platform streams live streaming of events and engages audiences, supporting over 1 million events and 67 million registrations across 182 countries. Trusted by top companies like Coca-Cola and Amazon.

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