Date: August 20, 2024
Necessity of Event Data
Event data is at the core of effective decision-making.
Event data offers deep insights into buyer sentiments, objectives, and preferences.
Event data guides the customer journey.
Integrating event data with the MarTech stack provides actionable insights.
Integrating event data with MarTech drives measurable business outcomes.
Event Data Collection Strategies
Seven strategies transform event data into actionable insights.
Data collection
Data collection occurs throughout the event lifespan.
Demographics are collected.
Insights are gathered through polls and touchpoint polling.
Behavioral analysis
Behavioral analysis examines attendee interactions.
Attendee interactions include sessions attended.
Attendee interactions include booths visited.
Sentiment analysis
Sentiment analysis extracts insights from attendee feedback via surveys, discussion boards, activity feeds, and social media interactions.
Identifying patterns
Identifying patterns reveals strong buyer intent through repeated engagement with certain products or services.
Targeted marketing
Targeted marketing uses data to target the right audience by integrating with CRM systems.
Personalization
Personalization uses AI to offer personalized recommendations and content based on demographic and interest data.
Post-event reporting
Post-event reporting generates comprehensive reports that provide insights into event performance and attendee satisfaction.
Significance of Engagement Data
Engagement data includes not only traditional attendance metrics but also how attendees interact with each other, content, and speakers.
The key is to capture the right data at every event interaction.
Impact of AI on Event Data Collection and Analysis
AI enables automation of data collection by gathering data from multiple sources.
AI enables real-time data analysis by processing streams of event data.
AI helps identify future event planning trends by analyzing patterns.
Introduction of Touchpoint Ignite
Touchpoint Ignite is an AI-powered event app developed by Certain.
Touchpoint Ignite captures buying signals before, during, and after events, providing a comprehensive view of audience behaviors.
Pressure to Present Event ROI
Event professionals face pressure to demonstrate event ROI.
The speakers emphasize the necessity of using the right event technology and insights to transform event data into actionable insights.
A well-designed dashboard with standardized questions helps measure engagement.
The dashboard provides insights for improving future events.
Certain wrapped up the webinar with a reminder that properly managed event data is invaluable.
The real advantage lies in leveraging the right event technology and insights.
Reimagining event strategy goes beyond adopting new technology by mastering how to unlock the potential of the data that technology captures.
With the right data and the knowledge to use it effectively, organizations can transform the success of events.
This webinar represents another step in the ongoing journey to help customers understand and harness the power of event data.
Readers who missed the webinar can visit the website to watch the full recording.
Stay tuned for more insights on revolutionizing event experiences because in today’s digital landscape, event data is pure gold.
Download The Ultimate Guide To Event Buying Signals
Download The Ultimate Guide To Event Buying Signals.
Harness event buying signals to drive growth, capture sales opportunities, and maximize business impact.
Get the Guide.
Event Management Technology From Certain
Manage Events
Enterprise Event Management Software.
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform.
Learn More →
Engage Attendees
Touchpoint.
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software.
Learn More →
Analyze Performance
Event Intelligence.
Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software.
Learn More →