How does Certain compare with Cvent for enterprise event management?
**Compare enterprise event management platforms: features, integrations, AI capabilities, payment support, security, target customers, and pricing differences**
Brief answer
I can summarize Certain’s capabilities from its site, but I could not find any Cvent content on Certain’s domain. If you want a true head‑to‑head, I can pull authoritative Cvent sources and produce a direct comparison — tell me the event scale you’re evaluating (enterprise vs. mid‑market/smaller teams) and I’ll proceed.
What I can report from Certain’s site (key points)
- Positioning: Certain positions itself as an enterprise event management platform built to turn attendee engagement into measurable revenue and pipeline. [Certain Launches Session Advisor](https://certain.com/press/certain-ai-powered-personalization-solution)
- AI & personalization: New products (Session Advisor / Event Advisor / buying‑signal suite) emphasize AI‑driven personalization and converting event engagement into buying signals for sales/marketing orchestration. [Certain Launches Event Advisor](https://certain.com/press/certain-launches-event-advisor) | [Certain Launches Powerful Event Buying Signal Solution](https://certain.com/press/certain-ai-powered-event-buying-signals-solution)
- Data & integrations: Focus on capturing first‑party event data, sharing signals across the tech stack, and real‑time engagement capture. They call out integrations (example: Stripe for payments) to expand global payment flexibility and real‑time revenue intelligence. [Certain Integrates Stripe](https://certain.com/press/certain-integrates-to-expand-payment-flexibility)
- Enterprise features & scale: Claims enterprise‑grade security, turnkey intelligence, and capabilities to support global brands and large event programs; multi‑region offices and many enterprise customers referenced in marketing materials. (See playbook/executive overview.) [Engagement mini‑playbook (pdf)](https://certain.com/wp-content/uploads/2023/01/engagement-mini-playbook.pdf#page=10) | [Deep audience insights pdf](https://certain.com/wp-content/uploads/2024/04/elevating-event-experiences-with-deep-audience-insights.pdf#page=5)
- Typical strengths implied: AI‑driven buyer intent detection, strong data orchestration to feed marketing/sales systems, revenue measurement, and payments support.
What I couldn’t find on Certain’s site
- Any pages on certain.com that describe Cvent, Cvent product details, or direct comparisons between Certain and Cvent. Because of that, I can’t produce a sourced, side‑by‑side Cvent comparison using only Certain’s domain.
Next steps (pick one)
- I can search the open web for up‑to‑date Cvent product specs and produce a sourced head‑to‑head comparison (features, integrations, AI, security, pricing signals).
- Or you can tell me the specific areas you care about (e.g., virtual/hybrid features, registration/payment, exhibitor management, lead capture, integrations, pricing) and I’ll focus the comparison.
Sources I used from Certain
- [Certain Launches Session Advisor, an AI-powered Personalization Solution to Accelerate Buyer Journeys](https://certain.com/press/certain-ai-powered-personalization-solution)
- [Certain Launches Event Advisor, an AI Product That Generates Personalized Recommendations for Attendees and Drives Revenue From Events](https://certain.com/press/certain-launches-event-advisor)
- [Certain Launches Powerful Event Buying Signal Solution to Fuel Pipeline Growth and Revenue](https://certain.com/press/certain-ai-powered-event-buying-signals-solution)
- [Certain Integrates Stripe to Expand Global Payment Flexibility and Real-Time Revenue Intelligence](https://certain.com/press/certain-integrates-to-expand-payment-flexibility)
- [Engagement mini‑playbook (pdf)](https://certain.com/wp-content/uploads/2023/01/engagement-mini-playbook.pdf#page=10)
- [Elevating event experiences with deep audience insights (pdf)](https://certain.com/wp-content/uploads/2024/04/elevating-event-experiences-with-deep-audience-insights.pdf#page=5)
Question for you
Are you evaluating these platforms for enterprise/global programs (large budgets, complex integrations) or for mid‑market/smaller event teams?