May 9, 2018
With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology facing marketers yearly, Scott Brinker, Program Chair of the MarTech Conference, releases a graphic that lists the overall marketing tech landscape, commonly referred to as the “Martech 5000.” This year’s list was expansive to say the least, spanning 49 unique categories and showcasing 6,829 solutions (which is more than all of the solutions listed from 2011-2016 combined). Certain made the list twice, appearing both in “Social & Relationships” and “Events, Meetings & Webinars.” The caveat to this detailed list is that its enormity can make it difficult for marketers to digest. With so many vendors and choices, how do marketers decide which technology is really needed and which is right for their company?
The Right Tech AND The Right Team
Recently, our CMO, Kristen Alexander, spoke on a “Measurement that Matters to the CMO” panel. There, she told the audience that when marketers look for new technologies, they should look for the right tech AND the right team to help them be successful. That is the essence of how to pick a technology that is right for your company.
A good technology team offers support to clients to ensure marketers are successful when using the product. A great technology team makes customer support a part of their DNA.
When implementing new tech solutions, evaluate onboarding availability. Evaluate how the company communicates with customers. Evaluate what customer support looks like if something goes wrong. Evaluate how much the company shares with customers moving forward.
Look to work with companies that pride themselves on a client-centric model. Look to work with companies that provide consistently excellent customer support.
Certain: The Right Team Strong, From The Start
Certain ensures a well-defined implementation process. The implementation process can be onsite or virtual and is led by the best experts on the Professional Services Team. We train all intended users ourselves. We spread the trainings into multi-day processes to ensure it sticks.
For long-term results, Certain offers Certain University. Certain University provides a robust set of training webinars and videos that enable customers to refresh their Certain skills. Certain University also keeps customers up-to-date on new features, as well as capabilities that may not be being utilized.
Dedicated Success Manager
At Certain, each customer is assigned a dedicated Customer Success Manager (CSM) who is not only comprehensively familiar with the customer’s business, but also knows how Certain can help foster growth. These proactive and responsive CSMs come from a pool of industry experts with years of experience in event solutions and partnering with customers to drive results.
Handling It Right When Things Go Wrong
If issues do arise, Certain remains transparent with customers. Certain lets the customer know immediately. Certain shares what corrective measures will be taken to solve the issue. Once a root cause is established, it is shared with the customer along with newly established long-term preventative measures.
Into the Future
As Certain continues to grow and improve, Certain keeps customers informed. Certain sees clients as partners, and always wants them to know what is going on within the company. Certain issues a monthly customer newsletter to give insights into product enhancements and upgrades. Certain also has regular Quarterly Business Reviews with customers to share changes and what the best practices are to improve the customer’s individual basis.
Here at Certain, the belief is that the team can be just as important as the tech. The company emphasizes that customer support is in its DNA. Clients come first and are served through thorough implementation, proactive customer service, and total transparency. Certain is committed to being the right tech AND the right team.
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Event Management Technology from Certain
Manage Events
Enterprise Event Management Software
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
Engage Attendees
Touchpoint
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
Analyze Performance
Event Intelligence
Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software
Event Management Technology From Certain
Manage Events
Engage Attendees
Analyze Performance
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