Certain Brand Guide

GUIDE & BRAND ASSETS

Guide & Brand Assets is a resource for Certain logos and brand assets.
This resource will continue to grow as our new brand expands into marketing materials, our products, all the way to our internal documents.

Our main logo lockup is the logo used for almost all use cases.
To maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.

The Target is the most truncated form of the logo.
It can be used when an icon or more casual/minimal form is necessary.
It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.
Do not create additional lockups from the individual elements.

The stacked logo will be the least used form of the logo.
It allows the logo to consolidate into a square format while retaining the name of the brand.
This lockup's application will typically be for a sponsor’s grid where other logos take on a square format.
Do not create additional lockups from the individual elements.

| Rich Black | 75/68/67/90 | 0/0/0 | #000000 | Headlines and body text |

| Pewter | 52/33/35/0 | 132/150/154 | #84969a | Background |

| Silver | 4/2/2/0 | 242/242/242 | #f2f2f2 | Headlines and body text |

| Sapphire | 95/77/3/0 | 32/81/159 | #20519f | Accents, graphics and backgrounds |

| Kiosk Green | 76/0/78/0 | 47/179/109 | #2fb36d | Accents, graphics and backgrounds |

| Radiant Violet | 51/51/0/0 | 147/129/251 | #9381fb | Accents, graphics and backgrounds |

| Iris Blue | 73/53/0/0 | 75/119/209 | #4b77d1 | Accents, graphics and backgrounds |

| Lanyard Blue | 100/90/36/32 | 11/41/88 | #0b2958 | Accents, graphics and backgrounds |

| Capri Blue | 66/17/0/0 | 0/178/255 | #00b2ff | Accents, graphics and backgrounds |

| Cerulean | 92/56/13/0 | 0/106/162 | #006aa2 | Accents, graphics and backgrounds |

| Fuscia | 0/86/9/0 | 249/73/144 | #f94990 | Accents, graphics and backgrounds |

| Lanyard Blue | 100/90/36/32 | 11/41/88 | #0b2958 | Accents, graphics and backgrounds |

| Capri Blue | 66/17/0/0 | 0/178/255 | #00b2ff | Accents, graphics and backgrounds |

| Cerulean | 92/56/13/0 | 0/106/162 | #006aa2 | Accents, graphics and backgrounds |

| Fuscia | 0/86/9/0 | 249/73/144 | #f94990 | Accents, graphics and backgrounds |

Dark Primary Lockup is our main logo lockup for dark backgrounds.
White Primary Lockup is used when more contrast is needed on a dark or busy background.
White Stacked Lockup is the least used form of the logo.
White Target Lockup is the most truncated form and can be used for icons or minimal forms.
Do not create additional lockups from the individual elements.

Social/App Badge is a pre-saved Target logo badge for social networks.
Use the vector logos for any other application.
These assets are intended for low resolution applications.
Business Cards are ready-to-go templates for Certain employees.
These source files are editable, but setup requires Adobe Illustrator for updates and saving/exporting.
Fonts are included.

Brand Text Styles are the basic text styles used throughout our branding, marketing and internal materials.
Headline Large / Raleway (38px)
Headline Medium / Raleway (34px)
Headline Small / Raleway (20px)
Subtitle Large / Open Sans (20px)
Subtitle Small / Open Sans (18px)
Accent/Link Color
Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.

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Certain Platform — This should be the logo used when needed on a dark background.
This version is the all white version for high contrast on dark or busy backgrounds.
Certain Platform — This variant is used on dark backgrounds.

This section presents the brand assets gallery and typography samples for reference.