Explore our digital brand guide for various Certain logos and brand assets. The Brand Guide resource will continue to grow as the Certain brand expands into marketing materials, products, and internal documents.
Primary Lockup
Main Logo
Main Logo lockup is the logo used for almost all use cases. To maintain the integrity of the logo, a minimum clear space must be preserved from other graphic elements at all times.
- Download
Secondary Lockups
Target Logo
The Target logo is the most truncated form of the logo. It can be used when an icon or more casual/minimal form is necessary. It will act as a mascot and can be used on branding/marketing elements like t-shirts and social media badges. Do not create additional lockups from the individual elements.
- Download
Stacked Logo
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup's application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.
- Download
Primary Color Palette
Primary Colors
| Color | CMYK | RGB | HEX | Usage | |---|---|---|---|---| | Rich Black | 75/68/67/90 | 0/0/0 | #000000 | Headlines and body text | | White | 0/0/0/0 | 255/255/255 | #ffffff | Backgrounds | | Pewter | 52/33/35/0 | 132/150/154 | #84969a | Background | | Silver | 4/2/2/0 | 242/242/242 | #f2f2f2 | Headlines and body text | | Sapphire | 95/77/3/0 | 32/81/159 | #20519f | Accents, graphics and backgrounds | | Impact Blue | 64/0/27/0 | 44/209/204 | #2cd1cc | Accents, graphics and backgrounds | | Kiosk Green | 76/0/78/0 | 47/179/109 | #2fb36d | Accents, graphics and backgrounds | | Radiant Violet | 51/51/0/0 | 147/129/251 | #9381fb | Accents, graphics and backgrounds | | Iris Blue | 73/53/0/0 | 75/119/209 | #4b77d1 | Accents, graphics and backgrounds |
Secondary Colors
| Color | CMYK | RGB | HEX | Usage | |---|---|---|---|---| | Lanyard Blue | 100/90/36/32 | 11/41/88 | #0b2958 | Accents, graphics and backgrounds | | Capri Blue | 66/17/0/0 | 0/178/255 | #00b2ff | Accents, graphics and backgrounds | | Cerulean | 92/56/13/0 | 0/106/162 | #006aa2 | Accents, graphics and backgrounds | | Fuscia | 0/86/9/0 | 249/73/144 | #f94990 | Accents, graphics and backgrounds | | Mandarin | 0/43/77/0 | 254/163/79 | #fea34f | Accents, graphics and backgrounds |
- Download
Logo Alternates
- Dark Primary Lockup
- Our main logo lockup. This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.
- White Primary Lockup
- Our main logo lockup. This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
- White Stacked Lockup
- The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square in a formal way. This lockup's application will typically be for a sponsor's grid where other logos take on a square format. Do not create additional lockups from the individual elements.
- White Target Lockup
- The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.
- Download
Product Suite
Our Products
- Certain Platform
- Ensure a successful event from end-to-end with Certain Platform, everything you need to deliver results and create a memorable attendee experience.
- Certain Touchpoint
- Unlock the power of bringing people together with Certain Touchpoint, the industry’s most flexible and secure mobile event app.
- Certain Event Intelligence
- Analyze and visualize event data extracted from any source with event intelligence software from Certain.
- Certain Signal
- Allow your sales and marketing teams to take immediate and intelligent action on data you capture from a single event or across a series of events.
Product Alternates
- Certain Platform
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Certain Platform
- This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
- Certain Touchpoint
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Download
Brand Assets
- Social/App Badge
- Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.
- Business Cards
- Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.
- Typography
- Brand Text Styles
- Basic text styles used throughout our various branding, marketing and internal materials
Typography Examples
- Headline Large / Raleway (38px)
- Headline Medium / Raleway (34px)
- Headline Small / Raleway (20px)
- Subtitle Large / Open Sans (20px)
- Subtitle Small / Open Sans (18px)
- Accent/Link Color
- Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Example
- Event Management Software
- Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.
- Download Brand Assets
Product Summary
- Product Alternates
- Certain Platform
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Certain Platform
- This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
- Certain Touchpoint
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Download Brand Assets
Brand Assets
- Social/App Badge
- Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.
- Business Cards
- Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.
- Typography
- Brand Text Styles
- Headline Large / Radius (example font)
- Headline Medium / Radius (example font)
- Headline Small / Radius (example font)
- Subtitle Large / Open Sans (20px)
- Subtitle Small / Open Sans (18px)
- Accent/Link Color
- Body Copy
- Example body copy text
Event Management Software (Example)
- Event Management Software
- Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.
- Download Brand Assets
Product Summary
- Product Alternates
- Certain Platform
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Certain Platform
- This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
- Certain Touchpoint
- This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
- Download Brand Assets
Brand Typography
- Headline Large / Raleway (38px)
- Headline Medium / Raleway (34px)
- Headline Small / Raleway (20px)
- Subtitle Large / Open Sans (20px)
- Subtitle Small / Open Sans (18px)
- Accent/Link Color
- Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.
- EXAMPLE
- Event Management Software
- Download Brand Assets