Certain Brand Guide

Guide & Brand Assets

Explore our digital brand guide for various Certain logos and brand assets.

This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.

Primary Lockup

Main Logo

Our main logo lockup is the logo used for almost all of our use cases.

To maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.

Secondary Lockups

Target Logo

The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary.

It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.

Do not create additional lockups from the individual elements.

Stacked Logo

The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand.

This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format.

Do not create additional lockups from the individual elements.

Primary Color Palette

|---|---|---|---|---|

| Rich Black | 75/68/67/90 | 0/0/0 | #000000 | Headlines and body text |

| Pewter | 52/33/35/0 | 132/150/154 | #84969a | Background |

| Silver | 4/2/2/0 | 242/242/242 | #f2f2f2 | Headlines and body text |

| Sapphire | 95/77/3/0 | 32/81/159 | #20519f | Accents, graphics and backgrounds |

| Kiosk Green | 76/0/78/0 | 47/179/109 | #2fb36d | Accents, graphics and backgrounds |

| Radiant Violet | 51/51/0/0 | 147/129/251 | #9381fb | Accents, graphics and backgrounds |

| Iris Blue | 73/53/0/0 | 75/119/209 | #4b77d1 | Accents, graphics and backgrounds |

| Lanyard Blue | 100/90/36/32 | 11/41/88 | #0b2958 | Accents, graphics and backgrounds |

| Capri Blue | 66/17/0/0 | 0/178/255 | #00b2ff | Accents, graphics and backgrounds |

| Cerulean | 92/56/13/0 | 0/106/162 | #006aa2 | Accents, graphics and backgrounds |

| Fuscia | 0/86/9/0 | 249/73/144 | #f94990 | Accents, graphics and backgrounds |

Secondary Color Palette

|---|---|---|---|---|

| Lanyard Blue | 100/90/36/32 | 11/41/88 | #0b2958 | Accents, graphics and backgrounds |

| Capri Blue | 66/17/0/0 | 0/178/255 | #00b2ff | Accents, graphics and backgrounds |

| Cerulean | 92/56/13/0 | 0/106/162 | #006aa2 | Accents, graphics and backgrounds |

| Fuscia | 0/86/9/0 | 249/73/144 | #f94990 | Accents, graphics and backgrounds |

| Iris Blue | 73/53/0/0 | 75/119/209 | #4b77d1 | Accents, graphics and backgrounds |

Logo Alternates

Dark Primary Lockup

This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.

White Primary Lockup

The White Primary Lockup is used when needed on a dark background and more contrast is needed on a dark or busy background.

White Stacked Lockup

The white stacked lockup is the least used form of the logo. It allows the logo to consolidate into a square in a formal way. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.

White Target Lockup

The White Target Lockup is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.

Brand Assets

Social/App Badge

Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.

Business Cards

Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.

Typography Brand Text Styles

Basic text styles used throughout our various branding, marketing and internal materials.

Headline Large / Raleway (38px)
Headline Medium / Raleway (34px)
Headline Small / Raleway (20px)
Subtitle Large / Open Sans (20px)
Subtitle Small / Open Sans (18px)
Accent/Link Color
Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.

Example

Event Management Software

Event Management Software quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.

Product Alternatives

Certain Platform — This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
Certain Platform — This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
Certain Touchpoint — Unlock the power of bringing people together with Certain Touchpoint, the industry’s most flexible and secure mobile event app.
Certain Event Intelligence — Analyze and visualize event data extracted from any source with event intelligence software from Certain.
Certain Signal — Allow your sales and marketing teams to take immediate and intelligent action on data you capture from a single event or across a series of events.

Product Alternatives (continued)

Certain Platform — This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
Certain Platform — This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
Brand Alternate text examples
Brand Alternate text examples

Download Brand Assets

Social/App Badge
Business Cards
Typography Brand Text Styles

Headline & Typography

Headline Large / Raleway (38px)
Headline Medium / Raleway (34px)
Headline Small / Raleway (20px)
Subtitle Large / Open Sans (20px)
Subtitle Small / Open Sans (18px)

Example content and placeholder text illustrate typography usage across headings and body text.

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