The Event Marketing Playbook: ABM Strategy

The Event Marketing Playbook: ABM Strategy is a guide.

To execute account-based marketing (ABM) well, sales and marketing must align on the accounts to pursue.

Then teams join forces to turn those prospects into customers.

Here are three ways to ensure your events are optimized for your ABM program.

Within this playbook, additional strategy areas exist, such as content and engagement, that support the ABM program.

This guide is intended for event marketers.

Explore Certain's Event Management Technology Solutions

Enterprise Event Management Software.

Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform.

Touchpoint.

Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software.

Event Intelligence.

Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software.