The Event Marketing Playbook: Metrics & Data Strategy

GUIDE

• Data is the secret weapon behind the most successful B2B marketing campaigns.
• Data can also be the silent killer of great campaigns.
• The amount of data you collect is only the beginning.
• Read the Playbook to learn the details around tracking key event marketing metrics to uncover hidden demand and potential pipeline.

• Download Now

Explore Certain's Event Management Technology Solutions

Manage Events

Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform

Engage Attendees

Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software

Analyze Performance

Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software

Other Resources for Event Marketers

Event Automation for Data-Driven Marketers & Event Professionals

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Event Engagement Overview

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Why a Mobile Event App? Amazing Insights. That’s Why.

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