Prompting Event ROI

Section 1: 1. Context Is Key

Context is the foundation for AI prompts. This section requires defining the user’s role, team, event type, technology stack, audience, and key goals. Providing these elements helps AI tailor outputs to the user’s situation. A prompt template asks the user to describe their role, company type or size, event type, target audience, desired outcomes, and tools. The template demonstrates how to structure these details for clarity. An explicit example uses a Field Marketing Manager at a global B2B SaaS company. The example describes hosting invite-only virtual roundtables for CISOs at Fortune 500 companies. The goal is to increase registrations and pre-event engagement. Tools cited include Salesforce and Marketo. The example helps users see how to position themselves for AI assistance. The section ends with an “Example Prompt” box to guide AI usage. The overall aim is to enable AI to generate relevant strategies by understanding the situational context.

Section 2: 2. Define the Assignment

Define the Assignment specifies the output type, tone, and formats. Outputs may include email invites, social copy, or event themes. The tone and style choices align with the audience. The section provides a prompt structure: “Create [asset] for [event type] with [audience details]. Include [personalization, urgency, format]. Channel = [email/SMS/landing page/etc.].” A prompt template encourages users to tell the AI exactly what they need. A real-world example presents a three-touch email cadence for a CISO executive roundtable. Personalization should reflect industry, exclusivity, and time-limited RSVP, with a formal and premium tone. Assets are delivered via email to target accounts. An “Example Prompt” box demonstrates how to phrase a request for asset creation. This section trains users to specify outputs and channels clearly, enabling accurate AI production of marketing assets.

Section 3: 3. Link to KPIs

Link to KPIs aligns outputs with measurable goals. The section lists what success looks like, such as higher registrations or content downloads. It also calls out event KPIs like open rates, attendance percentage, and pipeline generated. A directive states: “We want to achieve [KPI or business outcome]. Generate [asset] that helps move toward this goal by doing [tactic].” A prompt template notes that AI is more effective when it understands objectives. An example shows setting a target to boost early-stage registrations by 40% and ensure over 60% of attendees complete a pre-event interaction. The instruction asks for a short-form email and SMS reminder flow that creates urgency and links to a gated pre-event resource to increase show-up rates. The page provides a concrete prompt example to illustrate KPI-driven asset creation. This section anchors creative work to explicit business outcomes.

Section 4: 4. Guide the Content Experience

Guide the Content Experience covers voice, tone, and interaction style. It advises maintaining a consultative or exclusive voice and selecting interaction approaches such as RSVP prompts with calendar integration or quiz-based registration. The section warns against generic CTAs, dense text, and jargon. It provides a directive: “Write in a [tone/voice] tone. This is for [audience type]. Avoid [phrases, buzzwords]. Format for [channel/use case].” A prompt template suggests using brand and audience alignment to guide AI. A premium, executive-ready example invites a VP-level audience in Financial Services with precise language and no buzzwords. It specifies a single-scroll email format with a bold CTA near the top. The content emphasizes brand-consistent language and audience-appropriate formats to enhance engagement and reduce friction.

Section 5: 5. Format for Use

Format for Use explains how outputs are delivered and implemented. It covers output structure (e.g., A/B test variations), where the content will live (event site, registration email), and preferred formats (bullet-ready, HTML-ready). The directive reads: “Give me [#] variations of [copy block]. Organize in [format: bullets, A/B, HTML-ready]. Intended for use in [channel or system].” A prompt template instructs users to specify delivery requirements for immediate implementation. An example requests two subject lines plus header paragraph variations per industry (Healthcare, FinServ, Retail), organized as bullet-ready content for Eloqua. The section emphasizes practical deliverability and ready-to-use formats to streamline deployment.

Section 6: Bonus: Event ROI Prompts

Bonus: Event ROI Prompts introduces prompts designed to maximize event ROI through AI. It notes that users should not need hours in dashboards to identify high-intent leads. The guide promotes Certain’s Touchpoint Ignite as a tool to surface buying signals with simple prompts. It presents ideas for prompts and questions to surface high-intent signals and prioritize leads likely to convert. The section transitions to specific ROI prompts for deeper analysis. The heading on the later pages reads: “Prompting Event ROI with Certain’s AI-Powered Insights.” The content divides into three focus areas: Feedback & Sentiment Analysis, Session Analysis, and Content Analysis. Each area lists example questions to diagnose engagement, attendance, and asset downloads. Feedback & Sentiment Analysis asks which sessions or activities received the most and least positive feedback and requests a attendee summary and follow-up recommendations. Session Analysis asks which sessions were most engaging, attendance counts, and attendee job titles. Content Analysis asks about which videos were viewed and which assets were downloaded. The prompts aim to deliver actionable insights for post-event follow-up and optimization.