March 2, 2022
The Importance of Data Security
Event organizers are often responsible for payment information as well as personal information.
Email addresses, phone numbers, home addresses, flight information, and agendas are all valuable pieces of information that can be vulnerable.
Data integrity and compliance requirements must be at the forefront of every marketer’s decision-making.
Assessing your data security strategy is important to protect your organization.
The fundamental design of events is to gather groups of people to exchange information and connect through networking and discussions.
Your event technology starts collecting data well in advance of your event.
With each registration, a wide range of data points is collected, stored, and used for better business outcomes.
Event planners that implement a data strategy must safeguard the data that their event participants have entrusted to them.
Failure to safeguard data jeopardizes the event, a company’s reputation, and the lives of participants.
Therefore, event data security should be a key priority for organizers.
Data Privacy Laws in the US
The United States lacks a single comprehensive data privacy regulation.
Privacy laws are only in place in three states: Nevada, Maine, and California.
The California Consumer Privacy Act is the gold standard for data security in the US.
The California Consumer Privacy Act (CCPA)
Californians have the right to view, delete, and unsubscribe their personal data being processed.
Customer information cannot be sold without a clear opt-out option being provided to the consumer.
Biometrics, geolocation, employee information, and other types of personal information are all included in the concept of personal details.
Companies must establish and maintain adequate security procedures, but there is no guidance on how such processes should be implemented.
Although this is the gold standard for securing data in the United States, organizations should still be diligent in preventing data from being misused.
How to Ensure Data Safety and Privacy
Encryption is a simple technique to offer peace of mind by adding walls around an individual’s data.
Most software packages are equipped with encryption features, allowing organizations to use them.
Even if you only work online, there are techniques to encrypt your files to ensure that sensitive information is never compromised.
Two Step Authentication provides a secure route for remote access.
Because individuals sign on from all over the world for remote work and hybrid events, using Two Step Authentication is a crucial first step in securing data.
Security Tips for Planning Your Next Event
When planning events, be aware of how you gather and store the data.
Keep up with ever-changing rules (Data Privacy Laws) and a sharp eye out in your community for updated legislation.
To secure the integrity of your event management data, choose professional specialists you can trust.
Invest in an Event Technology Platform with a robust data security in place.
Choose an Event Technology that Prioritizes Data Security
There are various event management platforms that can help manage event data securely.
Choose a platform certified in important security areas.
Choose a platform that uses third parties and has an excellent support team.
Certifications ensure that a platform is educated in regulations and compliant with security standards.
Using third parties ensures that you have multiple safety nets to protect your attendee information.
Cyber threats are imminent; therefore, having a support team able to monitor and respond to threats at any time is important.