Marketing Automation

Guidance on Wi-Fi considerations for Touchpoint app at events, including bandwidth usage, app data sync, and live polling considerations.

Documentation for exhibitors on how to use the VIP Exhibitor Portal to view and edit profiles, upload materials, manage staff, tailor lead capture for...

Overview of the Lead Retrieval feature including administrator/VIP portal and lead scanning instructions.

Updates for the Touchpoint July 2025 release, including agenda navigation, messaging controls, and CMS announcements.

Instructions to enable attendee-to-attendee messaging in Touchpoint by turning on the feature in the event dashboard.

Overview of Event Templates in Touchpoint, including creation, application, included content, and content that does not apply.

Guide to creating in-app links in Touchpoint using the WYSIWYG editor and CMS URL conversion to touchpoint:// deep links.

Learn how to add translation support and use translation fields for multi-language content in Touchpoint.

Guide to using Live Polling with Touchpoint, including moderator instructions, branding images, getting started, playback, and display options.

The Links feature lets you create and manage a list of webpages and files to load in the app or externally.

Instructions to add and configure the Lead Retrieval feature, edit custom fields, grant access, and use the VIP Portal for exhibitors.

Instructions for creating Info items, adding images, applying theming colors, and bulk uploading via spreadsheet.

Overview of exhibitor feature options including check-ins, related links, videos, comments, favorites, attendees, and lead capture in the Touchpoint a...

Capacity planning is an extension of the Agenda feature for managing session capacity in Touchpoint.

TouchPoint webinar recording page in the webinar recordings section.

Webinar recording on Touchpoint Attendee Engagement covering Activity feed, Badge Game, Live Polling, and Survey.

Getting started guide for Touchpoint, including a video training series and related articles.

Touchpoint User Dashboard Training article in the Touchpoint Support Center with a video tutorial.

Guide on tagging attendee statuses and sessions required for attendees in Touchpoint.

Overview of how speakers and sessions transfer from the Platform to Touchpoint in the Touchpoint Knowledge Base.

Support article describing data flows from Platform to Touchpoint.

Support article explaining how to edit a new Touchpoint event, with a video demonstration and related articles.

Support knowledge base article about the required items for app submission in Touchpoint.

Instructions for editing the settings of a new Touchpoint app.

Guide to designing and managing the Touchpoint interactive badge game, including badge images, rules, goals, and promotion.

Instructions for creating and sharing certificates and provisioning profiles required to publish an app to the App Store.

Documentation detailing iPad home screen panel types and panel settings for Touchpoint.

Guidance on promoting your event app with Touchpoint, including announcements, highlights, and distribution tactics.

Overview of Touchpoint login options, including pre-defined attendee lists and no pre-defined attendee lists, with details on Planner-Created, Attende...

Guidance for preparing app content and submission assets for Touchpoint apps.

Guide to publishing events to the GatherNow app and enabling user access via the CMS and App Store.

Guidance for bulk uploading content to Touchpoint using separate spreadsheets and the Import Content workflow.

FAQ detailing methods to import registrations for an event, including external data files and CRM connectors, and creating registrations from profiles...

High-level Key Metrics dashboard for event performance across registrations, attendance, engagement, and ROI.

Instructions for removing attendees from Certain Platform when the event is integrated with Touchpoint.

Special considerations for updating speaker information in Touchpoint when speakers are synced from Certain Platform or added directly in Touchpoint.

Steps to tag registration statuses with Touchpoint: Synced to pull registrants into Touchpoint from Certain Platform.

Guide to installing and using Certain EventStream within Oracle Eloqua, including prerequisites, installation, configuration, and usage.

Guidance on attaching speakers to sessions and session instances for Touchpoint integration in Certain Platform.

FAQ about Session Advisor AI in the Session Catalog, including how it works, setup, performance, and privacy.

Overview of common errors in Signal Flows and troubleshooting steps.

Guidance on syncing session related links from Platform to Touchpoint using the Touchpoint: Related Link tag.

Step-by-step guide to configure API Fetch with Eloqua to ingest Eloqua contacts as Certain registrations for your event.

Step-by-step configuration for API Fetch data source in the Certain Platform.

FAQ about API Fetch, the data synchronization feature included with Certain Enterprise.

PDF user guides to configure and use Certain Signal for third-party integrations.

A structured, multi-section guide for crafting prompts to drive event ROI using AI-powered insights.

A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...

A slide deck describing how event-driven experiences accelerate buyers through discovery, consideration, and decision to drive revenue.

A practical guide for marketers on using attendee data to personalize engagement and drive measurable event outcomes.

Marketing content on turning cold event leads into warm opportunities using Certain's end-to-end event experience.

Overview of the rationale and benefits of using a mobile event app to capture attendee data and enable real-time insights.

A marketing-focused guide on measuring and improving event ROI through integrating event management with marketing automation and data intelligence.

A page to request a Touchpoint Ignite Demo for event management.

End-to-end event automation platform that aggregates event data into real-time insights for marketing operations.

Marketing executives can improve ROI from events by leveraging rich attendee data, integrated lead scoring, and targeted content.

Hybrid event management platform enabling in-person and virtual audiences with engagement tools, branding, templates, and insights.

AI-powered event management software for sales professionals that turns engagement into sales through AI-driven insights and optimized event experienc...

Certain Signal orchestrates event data flows to turn event interactions into actionable buying signals for marketing and sales.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

On-demand webinar about gaining deeper audience insights and leveraging event intelligence and AI to improve event experiences.

A tour of the Touchpoint Ignite mobile event app highlighting key benefits and features.

Customer stories about Certain’s event management platform featuring Rockwell Automation, National Instruments, Grand Connection, and a leading hearin...

ROI-focused page addressing resources and insights to deliver measurable return on investment from events.

A guide explaining the value of a mobile event app, with sections on management, engagement, and analytics.

Infographic about event ROI: 80% say lead generation is the #1 goal; 48% report any ROI metric.

A guide for marketers to leverage buying signals and AI to improve event outcomes and drive growth in B2B events.

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video-on-demand resource outlining seven methods to measure the business impact of events using Certain's platform.

Explore Certain's Event Management Technology Solutions to turn engagement signals into pipeline.

Overview of Certain's AI-powered event technology stack to maximize event ROI.

Infographic detailing ten key features of event management software to drive quality data and real-time insights.

Infographic about using AI prompts to drive registrations, personalize engagement, and deliver Real Event ROI.

Part 1 of Certain's Enterprise Events series exploring the evolving role of events as strategic tools to drive growth, foster innovation, and enhance ...

Download this guide to learn more about the intersection of real-time marketing automation and event management technology.

On-demand webinar about unlocking buyer intent through event data using advanced engagement tools and analytics.

In this on-demand webinar, learn how to unlock buyer intent through event data with advanced engagement tools and analytics for personalized, impactfu...

With Power event templates, we equip event and marketing professionals to easily create events that are versatile and efficient, offering a seamless a...

Overview of Certain's event personalization features including enterprise event management software and event intelligence.

Explore Certain's Event Management Technology Solutions, including Manage Events, Engage Attendees, and Analyze Performance.

Infographic about evaluating event impact across the buyer journey and aligning event goals with funnel metrics.

Download this infographic to learn about how combining data from marketing automation and events is a powerful way to deliver ROI.

Guide to accelerate revenue with intelligent events using Certain's event management technology solutions, including Manage Events, Engage Attendees, ...

Infographic about how marketing events are changing and related resources from Certain.

Video On Demand resource detailing Certain's event management technology solutions, including Enterprise Event Management Software, Touchpoint, and Ev...

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Video on demand webinar transcript about activating intent data from events.

This eBook, Part 2 of our Enterprise Events series, explains how events can serve as a strategic lever in B2B marketing, from planning to measuring im...

An eBook detailing strategies and best practices for leveraging AI and EI to accelerate the buyer journey at events, with a roadmap for connecting wit...

Data is the secret weapon behind the most successful B2B marketing campaigns. This Playbook covers tracking key event marketing metrics to uncover hid...

Guide outlining engagement-focused event marketing best practices to streamline execution and improve ROI.

A guide on aligning sales and marketing for ABM and optimizing events for ABM programs.

Video on demand overview of Certain's event management technology solutions including Manage Events, Touchpoint, Event Intelligence, and additional re...

Attendees rely on their mobile devices for just about everything. View this event engagement overview to learn how to make events memorable.

Guide to driving, capturing, and acting on attendee engagement data for virtual, hybrid, and in-person events.

Infographic detailing how Certain's event management technology helps data-driven marketers and event professionals.

A guide offering tips and best practices to drive, capture, and act on attendee engagement data and connect events to measurable business results.

Infographic describing how digital events deliver business objectives and showcasing Certain's event management technology solutions.

Guide detailing seven steps to convert event leads using attendee data, engagement, and nurturing strategies.

Infographic page describing the Certain Touchpoint engagement app, its capabilities to engage attendees before, during, and after events, and related ...

Video On Demand presentation of Certain Event Advisor Webinar & Demo and related solutions.

An infographic describing how events generate data and the importance of using the right technology to interpret it.

Guide exploring how digital and in-person strategies together drive greater return for businesses and customers.

An eBook detailing how AI and event intelligence drive attendee engagement and revenue at events.

In this guide, Artificial Intelligence (AI) is transforming the event industry and trends poised to revolutionize the field in 2024 and beyond.

Video on demand featuring three proven ways to turn event leads into revenue quickly.

An eBook exploring how Artificial Intelligence is transforming the event industry and the latest AI trends shaping events in 2025 and beyond.

A learning center with guides, infographics, videos, webinars, and whitepapers about event marketing and management.

Gather Digital has become Certain Touchpoint; the mobile event app continues the mission to bring people together.

Power your marketing and sales ecosystem with connected event operations and insights. Certain integrates across your entire enterprise stack, streaml...

Enterprise-grade event management platform that orchestrates attendee journeys, AI-powered personalization, and data-driven ROI.

Touchpoint Ignite delivers personalized event experiences at any scale with tailored agendas, smart content, and meeting suggestions.

Pricing plans for Touchpoint Ignite, Certain Pro, and Certain Enterprise.

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and explains how Certain's AI-powered event technology powers engagement a...

Certain announces Event Advisor, an AI-native product delivering personalized attendee recommendations and real-time buying signals.

Certain launches API Fetch, a data integration solution enabling automated event data synchronization for marketing professionals.

Certain announces Touchpoint Ignite, an AI-powered event app that transforms engagement data into deep audience insights and actionable intelligence.

Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.

Partner page describing Demandbase, a targeting and personalization platform, and its event-focused benefits.

Capture Technologies delivers efficient on-site event solutions, specializing in badge printing, registration, and attendee management, with access co...

Resources from Certain at IMEX America 2024, including event intelligence playbooks and guides.

Thank you page for IMEX America 2023 visitors with resources on event intelligence, event management, and event engagement.

Definition of Event Automation Software: a technology evolved from traditional event management software to automate, personalize, and measure event m...

FAQ detailing who uses event automation software and related solutions.

FAQ describing how to track event attendees and participants using spreadsheets, marketing automation, CRM, or end-to-end event management systems.

Definition and overview of event intelligence software, including its purpose and capabilities across events.

In this on-demand webinar, we’ll show you how to unlock your buyer intent through event data.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

Demonstration of the Touchpoint mobile event app by Certain, showing attendee engagement before, during, and after events.

On-demand video about attendee decision fatigue and AI-assisted session selection at events.

On-demand webinar about harnessing event data to unlock buyer intent and identify important buying signals.

On-demand webinar to uncover insights into event attendees’ priorities, needs, and interests using AI.

Learn and grow with Certain’s world-class events, past and present.

Overview of Certain's Attendee Experience platform powering personalized journeys, AI-driven insights, and integrated data to convert attendees into b...

Form to request a demo of Certain Event Advisor.

Event Advisor personalizes each attendee’s experience with AI recommendations, while capturing rich engagement data and intent signals.

Case study on how Touchpoint boosted attendee engagement and booth activity for a leading medical devices company.

National Instruments uses Certain's end-to-end event management platform to accelerate lead generation and reduce event-related costs.

Grand Connection scales events with Certain’s Smart Event Technology to streamline workflows and enhance attendee engagement.

Contact page for Certain with a form to connect, and information for support and billing contacts.

Form to request a demonstration of Certain Buying Signals, featuring fields for first name, last name, company, and work email.

Explores how data and personalization shape event marketing in 2019 with insights from industry leaders.

Blog post explaining how event data orchestration turns engagement data into actionable buyer signals to drive revenue and ROI.

Recap of a webinar on activating event intent data to turn engagement into revenue and strategies to act on signals across pre-, during-, and post-eve...

A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.

Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.

Overview of how AI-powered event data enables streamlined data analysis and improved event outcomes.

Strategies to maximize event engagement and impact using data-driven approaches and AI-powered tools.

Guidance on creating strategic event goals to align marketing and sales, with funnel-stage KPIs.

Discussion of data-driven strategies for scalable event personalization using AI, with four pillars: Centralize, Standardize, Visualize, Contextualize...

Overview of Session Advisor, an AI-powered tool for personalized event experiences and attendee engagement.

Explains how real-time, context-rich orchestration of event signals enables multiple revenue teams to act in unison and drive revenue.

Explores signal-based event solutions that connect attendee signals to marketing and sales to drive ROI.

A guide to mastering B2B event strategy using data orchestration, AI, and event intelligence to optimize attendee engagement.

Blog post recapping a webinar on event data, AI, and buying signals, with Touchpoint Ignite.

AI-powered recommendations to personalize event journeys and drive engagement and revenue.

An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...

Explores how AI-powered event technology unlocks audience insights and enhances event experiences.

Overview of how marketing events can drive revenue using data-driven strategies and event intelligence.

Explains how event buying signals reveal buyer intent and how to activate them to drive revenue from events.

A blog exploring how AI-powered event apps and event intelligence transform attendees into advocates across the buyer journey.

An exploration of treating events as adaptive, intelligent ecosystems driven by AI, intent signals, and real-time analytics to improve engagement and ...

Blog post about using AI-powered event intelligence to accelerate the buyer journey and optimize event data.

Explains buying signals, their types, and how to capture them in real time for event intelligence.

Guide to turning event signals into revenue through signal intelligence and engagement insights.

Explores how deep audience insights drive event success and revenue, and introduces Touchpoint Ignite.

Explains how AI-powered post-event follow-ups close the engagement gap and accelerate revenue for event marketers.

Three AI-powered strategies to convert event leads into sales-ready conversations: engagement signals, personalized post-event outreach, and AI-powere...

Three strategies to increase sponsor loyalty including attendee engagement, early bird discounts with post-event surveys, and sharing event learnings.

Overview of how Certain helps events become revenue engines through AI-powered engagement and data orchestration.

A collection of articles about event planning, buying signals, and event intelligence.