Prove event ROI. Accelerate pipeline.

Guides, infographics, and on-demand webinars to help you turn every event into measurable revenue.

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Customer Story

A full-service event management agency unified its event ecosystem with Certain, replacing fragmented vendors with one platform that automates workflows, standardizes branding, and unlocks scalable growth.

Link: Customer Story · Grand Connection How Grand Connection Scaled Events with Certain's Smart Event Tech

National Instruments hosts thousands of in-person events a year. With Certain, the global leader in test, measurement and control standardized event execution and accelerated lead-to-sales engagement across the entire program.

Link: Customer Story · National Instruments National Instruments Achieves Significant Cost Savings and Accelerates Lead Generation with Certain

Rockwell Automation runs more than 200 global events a year in nine languages. Certain replaced fragmented, regional tools with a single global platform that improved efficiency, lead quality, and real-time sales follow-up.

Link: Customer Story · Rockwell Automation Rockwell Automation Centralizes 200 Global Conferences with Certain

Video On Demand

See how to transform your event's first impression from a bottleneck into a high-value experience. Certain and AMI show how modern automation and mobile tech eliminate long lines, trigger personalized engagement in real time, alert account managers when VIPs arrive, and sync check-in data straight to your CRM.

Duration: 30 min watch

Link: Video On Demand · 30 min watch Check-In, Reinvented: A Live Look at Greet with AMI

See how Certain Event Advisor uses generative AI to replace random networking with intent-based matchmaking, so attendees meet the right people, sponsors get the right buyers, and your event delivers measurable pipeline.

Duration: 18 min watch

Link: Video On Demand · 18 min watch End Networking Roulette: Let Next Gen AI Do the Matching

A full webinar and live demo of Certain Event Advisor, the AI co-pilot that personalizes the attendee journey, surfaces buying signals, and helps sales and marketing act on them in real time.

Duration: 45 min watch

Link: Video On Demand · 45 min watch Certain Event Advisor Webinar & Demo

How leading enterprise marketers personalize the registration journey, the agenda, and the follow-up for thousands of attendees, without burning out their event ops team.

Duration: 32 min watch

Link: Video On Demand · 32 min watch Event Personalization at Scale

Most events generate a tidal wave of behavioral data that nobody acts on. This session shows how to turn that data into a continuous revenue conversation.

Duration: 28 min watch

Link: Video On Demand · 28 min watch Your Events are Talking, Are You Listening?

A reference architecture for the AI-powered event tech stack: from registration intelligence to generative content, signal capture, and revenue attribution.

Duration: 35 min watch

Link: Video On Demand · 35 min watch The Ultimate AI Tech Stack for Event ROI

A practical session on closing the loop between event engagement and pipeline, with a clear focus on speed-to-lead and sales hand-off.

Duration: 26 min watch

Link: Video On Demand · 26 min watch Turn Engagement Signals into Pipeline

A session-break recording covering three repeatable plays that compress the time between an event interaction and a closed-won deal.

Duration: 20 min watch

Link: Video On Demand · 20 min watch 3 Proven Ways to Turn Event Leads into Revenue, Fast

Guide

Seven AI plays that turn event data you already collect into qualified pipeline. Read registration as buying signals and book conversations before the doors open.

Duration: 10 min read

Link: Guide · 10 min read The Event Signal Playbook, Part 1 of 2

Orchestrating event signals at scale. How to run the seven plays across your whole event portfolio, in real time, so the intelligence reaches every team and every agent that can act on it.

Duration: 10 min read

Link: Guide · 10 min read The Event Signal Playbook, Part 2 of 2

Master event data harmony for seamless optimization. A practical guide to collecting, consolidating, and activating event data with integrations, AI, and event intelligence to drive measurable ROI.

Duration: 15 min read

Link: Guide · 15 min read Ultimate Guide to Event Data Orchestration

How AI and event intelligence turn raw engagement data into deep buyer insights, so marketers can navigate event data challenges and accelerate every stage of the buyer journey.

Duration: 18 min read

Link: Guide · 18 min read Event Strategies to Accelerate the Buyer Journey with Deep Insights

A 9-step playbook for driving, capturing, and acting on attendee engagement data, before, during, and after your event, to connect events to measurable business results.

Duration: 20 min read

Link: Guide · 20 min read Elevating Event Experiences with Deep Audience Insights

A practical eBook on using AI and event intelligence to turn every attendee moment into a buying signal, then convert engaged buyers into long-term brand advocates.

Duration: 15 min read

Link: Guide · 15 min read From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event Intelligence

The shift from individualized event ROI to a holistic event intelligence strategy that spans the entire program. A practical playbook for the 2026 event marketer.

Duration: 22 min read

Link: Guide · 22 min read Driving Event Value in 2026

What buying signals are, where they live in your events, how to score them, and how to route them to sales fast enough to win the deal.

Duration: 25 min read

Link: Guide · 25 min read The Ultimate Guide to Event Buying Signals

A curated, copy-paste-ready library of generative AI prompts built for event marketers, organized by stage of the event lifecycle.

Duration: 8 min read

Link: Guide · 8 min read The Event Marketer's Guide to Generative AI Prompts

Infographic

Look beyond logistics. The features that actually drive quality, actionable outcomes from your event program, distilled into a single visual checklist.

Duration: 5 min read

Link: Infographic · 5 min read The Top 10 Best Event Management Software Features

Stop measuring events in isolation. A funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue.

Duration: 7 min read

Link: Infographic · 7 min read Measuring Event Success Across the Funnel

Source: https://certain.com/resources

Keywords: event ROI, accelerate pipeline, Learning Center, on-demand webinars