How is attendee data protected?
**How is attendee data protected?**
Attendee data used by Session Advisor AI is protected by anonymizing all personal identifiable information (PII) before it is analyzed; full handling and protections are detailed in Certain’s privacy policy. Event administrators can also anonymize attendee profiles (for example, to meet GDPR requests).
Details:
- Session Advisor AI anonymizes PII prior to analysis so sensitive data is not exposed during recommendation processing. [Session Advisor FAQ's - Session Catalog](https://platform-support.certain.com/hc/en-us/articles/30208965170583-Session-Advisor-FAQ-s-Session-Catalog)
- Administrators can anonymize a profile (removing PII and optionally deactivating the record) via the Attendee Profile tools (useful for GDPR/data-subject requests). [Attendee Profile](https://platform-support.certain.com/hc/en-us/articles/30521054969111)
Would you like me to pull specific technical details (encryption, access controls, retention policies) or a link to the privacy policy for compliance purposes?