The Event Engagement Data Playbook is a guide. The guide explains how to drive attendee engagement data. The guide explains how to capture attendee engagement data. The guide explains how to act on attendee engagement data.
The Role and Value of Event Engagement Data
Event engagement data plays a central role in events for multiple reasons. It transforms a webinar, conference or tradeshow into an interactive experience by creating connections and building relationships among attendees, hosts, and sponsors. Often, this difference determines whether an event is memorable or forgettable. This engagement compels attendees to return for future events. On another level, attendee engagement offers businesses rich and unique insights for building relationships with customers and prospects.
Explore Certain's Event Management Technology Solutions
Manage Events
Manage Events is the enterprise event management software.
Manage Events delivers and manages virtual, hybrid, in-person, and on-demand events anywhere with the Certain platform.
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Engage Attendees
Engage Attendees is the Touchpoint product.
Engage Attendees stays connected with guests before, during and after virtual and in-person events using event engagement software.
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Analyze Performance
Analyze Performance is Event Intelligence.
Analyze and visualize event data extracted from any source with event intelligence software.
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Other Resources for Event Marketers
- Event Automation for Data-Driven Marketers & Event Professionals (View)
- Event Engagement Overview (View)
- Why a Mobile Event App? Amazing Insights. That's Why. (View)