How Events Drive Revenue

Section 1: Discovery

Discovery is the initial stage in the events-driven revenue process. Discovery includes three focus areas: Create Awareness, Drive Urgency, and Identify Needs. Create Awareness uses Product Overview Sessions. Create Awareness includes Meetings with Customers. Create Awareness includes Experiences the Brand. Drive Urgency uses Market Overview Sessions. Drive Urgency includes Executive Meetings. Drive Urgency includes Customer Stories. Identify Needs uses Appointments with Influencers. Identify Needs uses Personalized Content. Identify Needs uses Session Recommendations Targeted to Interest. A bottom sequence shows a workflow from Discovery to Consideration to Decision. The text describes events tailoring attendee experiences to accelerate the buying process. The experiences also aim to create enthusiastic brand promoters. The page is labeled 10042_CE22.

Section 2: Consideration

Consideration is the middle stage in the events-driven revenue process. Consideration centers on Align Solutions with Needs. Align Solutions with Needs includes Appointments with Influencers. Align Solutions with Needs includes Personalized Content. Align Solutions with Needs includes Session Recommendations Targeted to Interest. A bottom sequence demonstrates progression from Discovery to Consideration to Decision. The graphic links these phases through a continuous journey. The text implies that influencer engagements and tailored content support buyer evaluation. Influencer conversations provide credibility during the evaluation. Personalized Content addresses buyer roles and interests. Session Recommendations Targeted to Interest guides attendees to relevant sessions. Consideration highlights relevance and timing within the buyer journey. Consideration emphasizes delivering meaningful experiences during events. The content suggests coordination between session types and influencer programs. The design implies a cohesive pathway from discovery to consideration. The section notes the movement from awareness to deeper engagement.

Section 3: Decision

Decision is the final stage in the events-driven revenue process. Decision focuses on Make the Business Case. Make the Business Case includes Deep Dive Sessions. Make the Business Case includes Meetings with Experts. Validate and Reinforce includes Invite to User Group. Validate and Reinforce includes Social Interactions. Validate and Reinforce includes Use Case Sessions. Deep Dive Sessions provide in-depth understanding of solutions. Meetings with Experts connect buyers with subject authorities. Invite to User Group extends engagement after initial interaction. Social Interactions foster peer validation and trust. Use Case Sessions illustrate real-world applications. The section emphasizes closing activities that enable purchase. The design indicates a structured sequence from problem framing to solution validation. The content highlights tangible outcomes rather than abstract ideas. The overall objective is revenue realization through events.