Improving Efficiency & Lead Quality

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Keywords: Rockwell Automation, Event Management, Certain Platform, Lead Quality, Hybrid Events, Global Scale, Event Data

Document ID: customer-story_rockwell-automation

Event Automation Platform For Hybrid Events

Improving Efficiency & Lead Quality

Rockwell Automation hosts over 200 global events per year. Rockwell Automation is a Fortune 500 provider of industrial automation and information technology. Rockwell Automation struggled to measure results from events due to a highly decentralized approach to event management. Rockwell Automation trusted Certain’s complete event management solution.

> “Certain has made it possible for us to establish and implement an event management solution for managing global event data that our teams really trust.” > — Brad West, Global Technology Manager, Rockwell Automation

About Rockwell Automation

The Results

The Challenge

A Fragmented Events Program

Rockwell Automation hosted over 200 events and over 30,000 event registrants per year, in nine different languages. Rockwell Automation struggled to measure results from events due to a highly decentralized way of managing global events. Because each global region was free to choose its own management approach, Rockwell Automation was left with fragmented and inconsistent data, leads that weren’t being followed up on, and an inability to measure or deliver ROI.

The Solution

Using Certain's Event Management Technology

Rockwell Automation implemented Certain Platform and Touchpoint as their go-to event automation and mobile solution. Sales and marketing must interpret data in real time to act effectively. Certain Platform and Touchpoint were chosen to fulfill the goal of real-time data interpretation for sales and marketing.

> “Registration forms are the gateway to our events. With over 30,000 event registrations per year, this is a prime source for us to capture critical information that we use to drive overall marketing segmentation and personas. We found that Certain’s built-in form capabilities—with their powerful form builder and logic capabilities—was really the best option for us, and provided the best user experience.” > — Brad West, Global Technology Manager, Rockwell Automation

The Transformation

A Single, Global Event Management Platform

Rockwell centralized event and data management across the globe. Rockwell gained buy-in and support with impressive results expected from a unified platform. Rockwell built global standards to ensure consistency moving forward. Rockwell formulated an event data strategy to meet aggressive event goals.

Rockwell Automation's Success: In depth

> “By standardizing our lead capture through Certain, we’ve managed to completely digitize and automate the process. That means no more spreadsheets, no more paper leads, and higher quality data. This is a huge win for Rockwell.” > — Brad West, Global Technology Manager, Rockwell Automation

Moving Faster Than Ever

Improved Efficiency & Lead Follow Up

Rockwell Automation has seen major operational efficiency improvement by reducing time to set up and execute events via templates. Templates generated in Certain mean a consistent, brand-compliant experience for all Rockwell Automation event attendees across the globe.

Real-Time Action

Empowering Sales & Marketing

Rockwell Automation centralized the ownership of events and deployed Certain. Rockwell Automation has seen a massive improvement in the quality of leads that have come from events. As a result, the sales team can follow up on valuable event leads in real time.

Automation for the Win

Quality Data & Better Leads

Rockwell Automation is now getting good data that shows results. Rockwell Automation has automated a number of previously tedious processes, including lead capture, entering leads into MA/CRM, and event communications. This has allowed different regions to focus on higher-value activities, such as the content delivered in an event and ensuring attendees have an incredible experience.

Event Data Strategy

The Foundation for Event Success

Rockwell Automation hand-picks the information that will be collected prior to, during, and after an event, using the Certain solution to capture attendee engagement data, such as:

Once data from events is routed to Eloqua via Certain’s native integration, Rockwell Automation uses the engagement data to personalize follow up.

Drive Greater Revenue and Results From Your Events

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