Event Automation Platform For Hybrid Events
Rockwell Automation hosts over 200 global events. Rockwell Automation is a Fortune 500 provider of industrial automation and information technology. Rockwell Automation struggled to measure results from its events due to a highly decentralized way of managing global events. Rockwell Automation trusts Certain’s complete event management solution. Certain has made it possible for Rockwell Automation to establish and implement an event management solution for managing global event data that Rockwell Automation teams trust.
Brad West, Global Technology Manager, Rockwell Automation, said: "Certain has made it possible to establish and implement an event management solution for managing global event data that Rockwell Automation teams trust."
About Rockwell Automation
- Company Size: Enterprise Organization
- Key Products: Certain Platform; Certain Touchpoint
- Industry: Industrial Automation
The Results
Improved Efficiency
Rockwell has seen major operational efficiency improvement.
This improvement includes reduced time to set up and deliver events.
Better Leads
Rockwell has vastly improved event lead quality.
The Rockwell sales team even gets to follow up on event leads in real-time.
Global Scale
Rockwell’s global teams trust Certain's event management system.
This trust increased productivity and reduced spend.
The Challenge
A Fragmented Events Program
Rockwell hosted over 200 events and over 30,000 event registrants per year, in nine different languages.
Rockwell struggled to measure results from their events due to a highly decentralized way of managing their global events.
Because each global region was free to choose their own way of managing events, Rockwell was left with fragmented and inconsistent data, leads that weren’t being followed up on, and an inability to measure or deliver ROI.
The Solution
Using Certain's Event Management Technology
Rockwell implemented Certain Platform and Certain Touchpoint as their go-to event automation and mobile solution.
Registration forms are the gateway to Rockwell's events. With over 30,000 event registrations per year, registration data is a prime source for Rockwell to capture critical information that is used to drive overall marketing segmentation and personas. Certain’s built-in form capabilities—with their powerful form builder and logic capabilities—were the best option for Rockwell and provided the best user experience.
Brad West, Global Technology Manager, Rockwell Automation
The Transformation
A Single, Global Event Management Platform
Rockwell moved to centralize event and data management across the globe.
Rockwell gained buy-in and support with the impressive results they could expect with the use of Certain as a unified platform.
Rockwell then built global standards to things consistent moving forward.
Rockwell Automation formulated an event data strategy that would help them meet their aggressive event goals.
Rockwell Automation's Success: In depth
By standardizing lead capture through Certain, Rockwell Automation managed to completely digitize and automate the process.
That means no more spreadsheets, no more paper leads, and higher quality data.
Brad West, Global Technology Manager, Rockwell Automation
Moving Faster Than Ever
Improved Efficiency & Lead Follow Up
Rockwell has seen major operational efficiency improvement, including reduced time to set up and execute events via templates.
Templates generated in Certain mean a consistent, brand-compliant experience for all Rockwell event attendees across the globe.
Real-Time Action
Empowering Sales & Marketing
Most importantly, by centralizing the ownership of events and deploying Certain, Rockwell has seen a massive improvement in the quality of leads that have come from events.
As a result, Rockwell’s sales team is empowered to follow up on valuable event leads in real time.
Automation for the Win
Quality Data & Better Leads
Rockwell is now getting good data that shows results.
They’ve automated a number of previously tedious processes, like:
- Lead capture
- Entering leads into MA/CRM
- Event communications
This has allowed different regions to focus on higher value activities, such as the content delivered in an event and ensuring attendees have an incredible experience.
Event Data Strategy
The Foundation for Event Success
Rockwell is able to hand-pick the info that will be collected prior to, during and after an event, using the solution to capture attendee engagement data, like:
- Session Registration & Session Attendance
- Active Need
- Contact Requested
- Product Interests
Once data from events is routed to Eloqua, via Certain’s native integration, and on to their CRM, Rockwell uses the engagement data to personalize follow up.
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