The Hybrid Attendee Engagement Journey

Section 1: The Hybrid Attendee Engagement Journey

The Hybrid Attendee Engagement Journey presents a framework for engaging attendees across virtual, hybrid, and in-person formats. The journey begins when an attendee visits the event site and registers. The framework emphasizes tailoring engagement to the attendee's registration type. The approach preserves opportunities for guests to connect and interact regardless of joining location. The document frames engagement as a continuous cycle rather than a single moment. The page positions Certain as a partner offering a playbook for hybrid event strategy. This section introduces the core components that follow in the playbook.

Section 2: REGISTRATION

REGISTRATION offers three registration paths: Virtual, Hybrid, and In-Person. Attendees choose Virtual Only, Hybrid, or In-Person options. Each path leads to a set of confirmations and instructions. The Virtual path uses a Confirmation Email with links to virtual sessions. The Hybrid path provides health details and session recommendations via the Confirmation Email. The In-Person path includes onsite health and safety details and networking links in the Confirmation Email. Each path leads to post-registration communications with add-to-calendar and reminders. The page presents three colored Confirmation Email blocks illustrating these communications. Attendee preferences are reflected in subsequent reminders and pre-event activities.

Section 3: Pre-Event Community Building

Pre-Event Community Building introduces activities that foster early attendee connection. The activities include discussion boards, polls, surveys, and gamification. Gamification options include badge games, trivia, and scavenger hunts. A tip box suggests engaging registrants with polls such as selecting lunch or the event theme song. These activities flow into the pre-event environment before the event. The section sets up the pre-event environment to encourage early engagement. Attendees can start connecting via social media and the event engagement app.

Section 4: Reminder Email

Reminder Emails reinforce the information from confirmation messages. The page shows three blocks labeled Reminder Email. Each block emphasizes adding relevant event or session updates. One block highlights on-site safety messages. The reminders echo confirmation content while signaling upcoming items. The reminders ensure attendees stay informed as the event approaches. The approach maintains continuity between confirmation and reminder communications. The reminders also help reinforce safety and scheduling details for attendees.

Section 5: Engagement During the Event

Engagement During the Event explains how attendees can interact with others during the event. The activities include gamification, discussion boards, live polls, and photo or video activity feeds. Networking activities can be virtual or in-person. A tip encourages speakers to start their own discussions to engage attendees before, during, and after sessions. The section emphasizes turning engagement into a personalized experience. The content supports attendee interaction and competition with fellow participants. Engagement aims to connect event outcomes with attendee experiences.

Section 6: Post-Event Follow Up

Post-Event Follow Up describes what attendees receive after the event. The items include links to on-demand recordings. The items include a post-event survey. The items include personalized messaging with relevant offers and recommendations. The items include a call-to-action. Attendee follow-up messages aim to extend the event impact. The section reinforces ongoing engagement through post-event resources. The content ties back to event results and future participation.

Section 7: LET'S TALK – Contact & Next Steps

LET’S TALK invites readers to explore a next-step conversation with Certain. The page features contact information: an email address, a website, and a phone number. The message encourages scheduling a demo to discuss hybrid event needs. The section reinforces a direct path to engagement after consuming the material. It serves as the closing call to action in the journey. The final note invites collaboration to tailor the hybrid engagement approach. The content underscores accessibility and support for future events.

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