- Certain 7.0 was released in May 2020.
- A new look, new features, new integrations to Zoom and ON24 via Signal, and a new and improved experience in areas of the application you live in on a daily basis.
Accessibility
508-Compliant Admin Interface
The majority of the Certain admin application interface is now 508 compliant.
What is 508 Compliance?
508 Compliance is a federal requirement that electronic and information technology used by the federal government be accessible to people with disabilities.
508 Compliance, therefore, involves developing a website that can be used by people with limited vision or blindness, deafness, seizure disorders, and other disabilities.
New Color Palette
As part of our effort to make the Certain admin interface 508-compliant we have updated our color palette to be more friendly to color-blind and vision-impaired users.
Enhanced Digital Events Support
Link Events and Sessions to Webinars
Whether you are managing a single webinar that maps to a single event, or multiple webinars set up as sessions, we now support linking your Zoom or ON24 webinars to Certain via Signal. Enter the meeting or webinar ID to retrieve the join URL (among other details) which is then stored with the corresponding event or session.
Push Reg Data and Pull Attendance Stats
Once you've set up your connection to Zoom or ON24, and the field mappings in Signal, you can then set up an outbound flow to create the corresponding registration in the webcast platform upon completion of your registration form. Once the webinar has taken place, update the event or session status from 'Registered' to 'Attended' via an inbound flow.
Share Details via Email, Session Catalog, and Touchpoint
As the date and time of the webinar approach, you may use scheduled emails that include the join URL of the webinar as a dynamic data field (DDF) if it's been set up as an event in Certain. The join URL of webinars set up as sessions in Certain can also be shared via email that include the 'My Sessions' section as well as being displayed as a linked thumbnail image as part of the Session Catalog and in the Touchpoint mobile app.
Engage with Attendees via Touchpoint as a Second Screen
- Leverage Touchpoint as a hub for content across multiple webinars. For example, host PDFs, web links, pre-recorded videos, etc.
- Foster engagement both during and after live presentations via live polls, badge games, and surveys.
- Use the Activity Feed to encourage social interaction and bring a sense of community to digital events.
- Add value to Exhibitors and Sponsors by allowing videos, documents and images within their listings.
Speaker and Session Management
Speaker Portal Logic
You can now dynamically display additional standard fields, custom fields, headers and text conditionally based on previous selections within your Speaker Portal.
For example, asking potential speakers whether they have presented at previous conferences and if they select yes, prompting them with additional follow-up questions on the event, organization, number of attendees, etc.
You may also use conditional logic to enforce a limit on the number of additional speakers that can be collected, which was previously not possible.
Speaker Catalog
Create a sleek, modern-looking catalog to highlight the Speakers for your event. Display their headshot, biography, contact information and the list of sessions they are presenting in a list or card-view layout.
Configure a subset of Speakers to be highlighted as 'Featured Speakers' to promote their sessions. From a design perspective, you can select from a number of out-of-the-box themes or customize a theme to match your corporate branding while grouping Speakers by type or organization.
Multiple Speaker catalogs (as well as Session catalogs) can be created per event, giving you the flexibility to showcase specific Speakers and Sessions based on your audience.
Signal and Event Data
We've introduced three key features and enhancements further extending our ability to deliver you invaluable intent data designed to enrich your lead scoring and engagement.
Bidirectional Flows Using Inbound Webhooks
Signal inbound webhooks are a simple way to send data from external sources to be consumed by Certain. Creating an incoming webhook gives you a unique URL to post data to Certain. It is designed to consume and map any JSON payload provided.
Support for Custom Data Objects for Marketo and Eloqua
You can now create flows that sync data from Certain to custom data objects in Marketo and Eloqua that support one-to-many mappings.
Touchpoint Integration for Event and Session Survey Data
This invaluable intent data can now be synced to custom data objects linked to lead records in Eloqua and Marketo.
Enterprise Event Build Features
Custom Display Fields
Custom Display Fields are a new account-level entity created by Administrators under Account Settings > Management > Custom Display Fields. Once created, they are available within all events within that account under Plan > Event Setup > Content Display > Display Fields.
The fields can be populated by Event Builders in this area or as part of the Event Copy Wizard. They have also been made available as Dynamic Data Fields (DDFs) in the Primary and Extended Display shell areas, allowing you to append the values into the form and website ‘wrapper’ where the stored field responses are dynamically rendered and inserted into your HTML.
The purpose of the fields is to allow for event-specific branding such as banner images, background colors, text and CSS attributes to be easily updated by non-technical users when creating a new event from a template.
Click here to learn more about Custom Display Fields such as why we created them and how they differ from Custom Event Data fields.
Display Configuration Refresh
With the introduction of Custom Display fields, it made sense to revisit the Display area which was overdue for a refresh.
Now when you navigate to Plan > Configure > Display you see an overview of the Display area with an explanation of each of its components, including the Reg Info. and Navigation Bar, Primary Display, and Extended Display which was formerly known as the Advanced Display. Each section is now accessible via its own sub-navigation menu option.
Improved Asset Management
If you've worked in the Certain Platform for any length of time, by now you know that any type of 'Asset Management' was minimal and didn't extend much beyond allowing for upload of files, images and scripts and providing a file path.
We couldn't be more excited to announce that we've implemented an improved user experience for the management of all your event assets and now allow the following:
- Upload one or more files at a time (drag and drop is also supported)
- View files as a list or as thumbnails
- View file type, date uploaded, and size
- Preview
- Download
- Resize
- Rename
- Delete
- Copy File Path
Content Display Section
As the Certain Platform has evolved over the years, so have our users and their use of event templates, particularly with the introduction of Content Blocks, Display Rules, and with the release of 7.0, Display Fields.
The majority of content that must be updated when a new event is created from a template lives in those areas. In the 7.0 release we've consolidated each of those sections into a new area known as Content Display, which is available within Event Setup. Rather than require Event Builders to navigate from section to section to update their event content, graphics, and display rules, we've brought the configuration of all these elements together onto a single page Back to the Release Notes page.
Content Display
- Back to the Release Notes page.
Questions? Comments? Feedback?
Please email product@certain.com.
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