Complete insight from digital events
Complete insight from digital events is the ability to automatically capture rich engagement data from Zoom and ON24. This data is shared across Certain and the Martech stack. Did a participant attend live and on-demand? How long did the participant stay? How many questions did the participant ask? Did the participant participate in a poll?
Boost engagement - live & on-demand
Boost engagement - live & on-demand transforms Certain’s Session Catalog into a powerful Digital Hub. The Digital Hub includes enhanced time zone support, private and public sessions, and enhanced filtering. The combination of the Digital Hub and the refreshed Touchpoint web Attendee Engagement app can fully engage attendees without app download.
Certain Digital/Signal
Certain Digital/Signal provides access to attendee engagement data captured by Zoom and ON24 within the Certain platform and makes it available to your marketing technology stack.
The engagement data answers how engaged attendees were. It provides the percentage attended Live vs. On-Demand. It indicates whether attendees asked questions or downloaded resources. It shows how long attendees watched. It answers these questions and more.
Engagement insight captured from ON24
- Engagement Score.
- Attended Live? (Yes/No)
- Attended Live Date.
- Attended Live Duration (in min).
- Attended On-Demand? (Yes/No)
- Attended On-Demand Date(s) (returns a comma separated list of dates).
- Attended On-Demand Duration (total time spent in mins).
- Attended On-Demand Count.
- # Questions Asked.
- # Resources Downloaded.
- # Poll Questions Answered.
- # Survey Questions Answered.
- Attended Mode (Live/On Demand available as mapping in Signal).
Engagement insight captured from Zoom
- Attended Live? (Yes/No)
- Attended Live Date.
- Attended Live Duration (in min).
- # Questions Asked.
- # Poll Questions Answered.
- Attended Mode (Live/On Demand available as mapping in Signal).
The following event custom report types have been updated to include these fields
- Registrations with Webinar Details.
- Registration Sessions.
Once the engagement data for your digital event has been pulled into the Certain Platform, it can be evaluated and actioned from a Certain custom report or sent to one or more external systems in your Martech stack via outbound flow in Signal. When configuring your outbound flow, select the option appropriate to your event which will trigger the flow as engagement data is populated.
- Event Webinar Engagement.
- Session Webinar Engagement.
Create Zoom & ON24 Webinars
Never leave the Certain Platform to create your Zoom or ON24 webinar or meeting. We now offer the ability to create your webinars and meetings directly from Certain. Just select the presentation type (live audio and video or On-Demand) and the host(s). Note that this is in addition to linking an existing webinar/meeting, which was released in Certain 7.0.
Touchpoint Web App
The Touchpoint app has always been about creating engaging experiences for your users. With the latest release we have rebuilt the web application UI from the ground up. From desktop, to tablet, to phones, the HTML 5 app now gives you a sleek and modern interface to engage your attendees across all your webinars, meetings, events, and conferences.
Speaker & Session Management
The following is a list of Speaker & Session Management related enhancements introduced in 7.0.x patch releases over the last few months. If you haven't already, check them out. They are features introduced in 7.0.x patch releases.
- Speaker and Session Catalogs are now copied as part of the event copy/template copy creation process when the option to copy 'Speakers and Sessions' is selected.
- Sessions can now be marked as 'Private' as part of the session configuration. Sessions marked as private are not displayed within the session catalog unless the attendee has been pre-registered for the session for in advance.
- Speakers assigned to a session can now be reordered.
- Several improvements have been made to the session instance import, speeding up the process when you import a large number of instances.
Turning Session Catalog into a Powerful Digital Hub
The following configuration option improvements have been introduced:
- Fav and cart icons can now be hidden.
- Join URLs are now displayed as a button using the primary button color.
- Date and time filters are now displayed as drop-down lists.
- Time zone and 'My Sessions' filters are now displayed as part of the admin-side preview.
- The 'My Sessions' calendar drawer can now be hidden.
- The header of the 'My Sessions' calendar drawer can now be edited.
- Clicked links within session descriptions will no longer collapse/expand the body.
- Session times are now displayed in the user's time zone (based on their browser locale) when they are auto-logged in to the Digital Hub when mytimezone=true is included in the URL and the option to 'show in my time zone' is enabled for the hub.
- An option to 'Download Calendar' has been added to the 'My Schedule' view, allowing registrants to download .ics files for each of their registered sessions so they can be added to their digital calendars.
Speaker Catalog
- The maximum number of featured speakers that can be featured on the Speaker Catalog has been increased from 10 to 20.
Forms > Sessions
- The 'My Sessions' pop-drawer configuration now includes an option to show/hide the following fields:
- Date
- Time
- Session Name
- Location
- The following labels can also be modified now:
- Registered
- Waitlisted
- Remove
- Registered and Waitlisted sessions can now be removed/cancelled right from the drawer by clicking the Remove button.
2.0 API
- A new TRACKS business object is available allowing you to perform a GET to return a list of tracks within an event or the details of an individual track including the following fields:
- ID
- Code
- Name
- Description
- Color code
- Sub tracks
Reporting
If your organization leverages our Single Sign-On (SSO) capabilities, you now have the option to enforce SSO for users attempting to access tokenized report URLs. Simply update your SSO Manager to include ‘Reports’ as an SSO entry point and then update the report configuration to require SSO login. Any users attempting to access the report will be prompted to log in via the selected identity provider before they can view the report.
Security
All files and images uploaded by registrants are scanned by anti-virus software and will return an error to the user indicating the file was not uploaded because it was found to be infected if the scan failed.
Questions? Comments? Feedback? Please email product@certain.com.