Certain — Marketing Operations

Source:

Keywords: Certain, Marketing Operations, event data, Signal Engine, Salesforce CRM, Marketo, Eloqua

Document ID: https://certain.com/solutions/marketing-operations#split1

FOR MARKETING OPERATIONS

Certain connects event programs to a marketing stack.

Marketing ops teams use Certain to get data, automation, and insights.

Certain helps marketing ops teams drive measurable pipeline.

EVENT DATA

Event data categories

SIGNAL ENGINE

Signal engine workflow

Platforms and flows

Salesforce CRM

Marketo / Eloqua

Sales Outreach

CAPABILITIES

Capture Buying Signals

Every attendee interaction is a data point.

Certain captures engagement signals in real time.

Certain turns engagement signals into actionable marketing intelligence.

AI-Powered Personalization

Certain delivers tailored event experiences.

Tailored event experiences resonate with each attendee.

Tailored event experiences drive deeper engagement and higher conversion rates.

Seamless Martech Integration

Certain pushes event data directly into Marketo.

Certain pushes event data directly into Eloqua.

Certain pushes event data directly into Salesforce.

Certain pushes event data directly into a full martech stack.

The martech stack enables unified campaign orchestration.

Attribution & ROI

Certain ties event engagement directly to pipeline and revenue.

Certain proves the impact of every event dollar.

Certain provides clear attribution.

Automated Follow-Up

Certain triggers targeted campaigns.

Certain triggers targeted campaigns based on actual attendee behavior.

Certain does not use generic blasts.

Certain accelerates the buyer journey.

Lead Scoring Intelligence

Certain enriches lead scoring models.

Certain uses behavioral and intent data from events.

Enriched lead scoring models help prioritize the highest-value prospects.

EVENT AUTOMATION PLATFORM FOR MARKETING OPERATIONS

Events are often run on a variety of point solutions.

Events are often not well integrated with the rest of the marketing technology stack.

This approach creates fragmented data.

This approach requires manual effort to consolidate.

Certain aggregates data across events.

Certain transforms aggregated data into actionable insights.

Marketing teams use actionable insights to make informed decisions in real-time.

Transform Your Event Data Into Actionable Insights

Certain captures event data before, during, and after an event.

Certain syncs event data to a marketing automation system.

Certain syncs event data in real-time.

Certain triggers personalized offers for attendees.

Certain triggers personalized offers based on attendee engagement during an event.

Event automation features

Enhance Lead Scoring with Interest-Based Activity

Certain captures more interest-based activity data from events.

Certain improves lead scoring.

Certain provides actionable insights to sales and marketing.

Interest-based activity capture details

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Accelerate Your Sales Cycle

Certain pre-builds and replicates dynamic campaigns.

Certain personalizes follow-up based on how attendees engage.

Built for Scale

Certain’s enterprise features take the pain out of managing events.

Certain features manage events of all types.

Certain features manage events across all sizes.

Powerful Insights

Certain keeps users up-to-date on registration performance.

Certain builds custom reports.

Certain reports show a clear view of the ROI from events.

Increase Team Productivity

Certain pre-built event registration form and site templates.

Certain enables a team to focus on what matters.

Drive Greater Revenue and Results From Your Events

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