EVENT AUTOMATION PLATFORM FOR MARKETING OPERATIONS

Bring Events Into Your Marketing Technology Stack

Certain connects your event programs to your marketing stack, giving marketing ops teams the data, automation, and insights they need to drive measurable pipeline.

Events are often run on a variety of point solutions that aren’t well integrated with the rest of your marketing technology stack. This approach often creates fragmented data and requires manual effort to consolidate. With our true event intelligence capabilities, we aggregate data across all your events and transform it into actionable insights so you can make informed decisions in real-time.

EVENT DATA

• Session attendance: 4,200
• Booth visits: 1,890
• Content downloads: 3,100
• Meeting requests: 420
• Survey responses: 1,650

SIGNAL ENGINE

Score · Enrich · Route

Salesforce CRM

• Lead updates

Marketo / Eloqua

• Campaign triggers

Sales Outreach

• Hot lead alerts

CAPABILITIES

Capture Buying Signals

Every attendee interaction is a data point. Capture engagement signals in real time and turn them into actionable marketing intelligence.

AI-Powered Personalization

Deliver tailored event experiences that resonate with each attendee, driving deeper engagement and higher conversion rates.

Seamless Martech Integration

Push event data directly into Marketo, Eloqua, Salesforce, and your full martech stack for unified campaign orchestration.

Attribution & ROI

Tie event engagement directly to pipeline and revenue. Prove the impact of every event dollar with clear attribution.

Automated Follow-Up

Trigger targeted campaigns based on actual attendee behavior, not generic blasts. Accelerate the buyer journey.

Lead Scoring Intelligence

Enrich your lead scoring models with behavioral and intent data from events, helping prioritize the highest-value prospects.

Transform Your Event Data Into Actionable Insights

Capture your event data before, during and after your event and sync it to your marketing automation system, in real-time. Trigger personalized offers to your attendees based on how they engage with you during an event.

• Bi-directional and native integrations, not just connectors
• Capture attendee activity data (session interest and attendance, demo views, meetings with sales)
• Based on attendee engagement, send personalized post-event offers through dynamic campaigns

Create a Seamless Lead Flow from Your Events

An End-To-End Event Platform

Certain’s end-to-end Event Automation platform and native integrations allow you to automate the capture and flow of data from your events so you can execute real-time marketing actions and campaigns.

Enhance Lead Scoring with Interest-Based Activity

Capture more interest-based activity data from your events and improve your lead scoring, while providing actionable insights to sales and marketing.

• Gauge interest using registration, session participation data, in-event surveys and polls
• Understand who attendees met with and incorporate into the lead score

Accelerate Your Sales Cycle

Pre-build and replicate dynamic campaigns that personalize follow-up based on how attendees engage.

Built for Scale

Certain’s enterprise features take the pain out of managing events of all types and sizes.

Powerful Insights

Keep up-to-date on registration performance. Build custom reports that show a clear view of the ROI from your events.

Increase Team Productivity

With pre-built event registration form and site templates, your team can focus on what matters.

Drive Greater Revenue and Results From Your Events

EVENT AUTOMATION PLATFORM FOR MARKETING OPERATIONS

Buying Signals

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