Drive a High[er] ROI from Every Event

EVENT AUTOMATION SOFTWARE FOR MARKETING EXECUTIVES

Events are a large area of spend for most marketing organizations, yet it can be extremely difficult to quantify your return on investment. Certain allows marketing leaders to capture and measure lead flow and revenue directly attributed to their global events.

EVENT PORTFOLIO ROI

Pipeline Generated

$4.2M

↑ 34%

Influenced Revenue

$12.8M

↑ 28%

Cost per Lead

$47

↓ 19%

Avg Engagement

8.4

↑ 41%

Events

| Event | Attendees | Signals | Pipeline | ROI | |---|---:|---:|---:|---:| | Summit 2025 | 3,200 | 12,400 | $1.8M | 412% | | Roadshow NYC | 480 | 2,100 | $890K | 340% | | Webinar Series | 6,100 | 8,300 | $1.5M | 520% |

Event ROI Visibility

See the true business impact of your event portfolio. Track from first interaction to closed deal with clear attribution.

Strategic Portfolio Insights

Compare performance across events, formats, regions, and audiences to optimize your event investment strategy.

Pipeline Acceleration

Event data flows into your CRM in real time, enabling sales teams to follow up faster with higher-quality intelligence.

AI-Powered Intelligence

AI surfaces high-intent prospects and recommends actions, turning passive event data into active revenue acceleration.

Enterprise Governance

Centralized brand compliance, data security, and privacy standards across all events in your portfolio.

Global Scale

Manage thousands of events worldwide with multi-language, multi-currency, and regional compliance built in.

Achieve Greater ROI with Rich Attendee Insights

Deliver prospects and customers valuable, targeted offers based on how they have engaged with you pre-, during- and post-event.

Leverage our fully integrated platform to personalize attendee experience
Follow up with your attendees in real-time
Enrich existing customer and prospect data for a more holistic view

Enrich Lead Scoring by Integrating Events Into Your Tech Stack

Bring more than just attendee contact data into your marketing automation platform to enrich lead scoring and engagement.

Capture rich attendee data like session interests, session attendance, polling or survey responses and meetings with sales
Native, bi-directional integration with Oracle Eloqua and Marketo
Pre-configure dynamic campaigns based on how an attendee engages with you during your event

Targeted Content

Personalize the Experience for Your Attendees

With Certain, you’re able to capture rich data on your event attendees so you can offer highly targeted, valuable content to increase leads and revenue.

Seamless Brand Experience

Get a fully white-labeled, custom brand experience that aligns with your design guide.

Built for Scale

Certain’s enterprise features take the pain out of managing events of all types and sizes.

Powerful Insights

Keep up-to-date on registration performance. Build custom reports that show the clear view of the ROI from your events.

Increase Team Productivity

With pre-built event registration form and site templates, your team can focus on what matters.