Driving Event Value in 2026

Overview

The 2026 State of Events Value Survey reveals event professionals striving to balance the art of experience with the science of data.

The results paint a picture of an industry struggling to translate that human connection into the bottom-line metrics that leadership demands.

Explore Certain's Event Management Technology Solutions

Manage Events

Enterprise Event Management Software

Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform

Engage Attendees

Touchpoint

Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software

Analyze Performance

Event Intelligence

Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software

Other Resources for Event Marketers