Certain Product Marketing • September 16, 2026
TL;DR (the short answer): Field Day by Certain brings Express, Greet, and Signal Connect together on one plan for the events teams run most, so intent signals from every registration and check-in reach your CRM and marketing tools while the event is still happening.Marketing and event teams run a lot of events that have simple requirements. Regional roadshows, user groups, partner days, roundtables, and customer dinners don’t need the features that support a flagship conference. They need a registration page, a fast check-in, a printed badge, and the intent signals and attendee list in the hands of the people who follow up. That’s most of the job.
So teams do the sensible thing and build workarounds to speed up supporting these events. One tool creates the registration page. Another handles mobile check-in. Someone rents a printer and a set of scanners for the day. Each piece works on its own, but none of them share data. Someone has to export the attendee list from one tool and load it into the next by hand. It often takes days to reach Salesforce, long after the best moment to follow up has passed.
Your events team runs these days beautifully. The gap they’re handed is the tooling: a stack of separate apps assembled for each event, then stitched back together by hand once everyone has gone home.
Field Day by Certain is built for exactly these events, and it’s live today. Field events, handled, from beginning to end: three Certain products as part of one complete solution. Express builds and publishes the registration page. Greet checks guests in and prints badges. Signal Connect sends your event data into the tools your team already uses, as the event happens.Can you run field events without replacing the platform you already have?
Yes. Field Day handles your smaller events on its own and runs right next to the enterprise platform your company keeps for its big conferences. There’s nothing to replace or migrate. The large platform your company bought for its flagship conferences does that bigger job well, but it was never ideally suited to be the fast, light option for a partner day. Field Day is that fast, light option.
How fast can you get an event built and live?
In under a day. With Express, you can put up a branded registration page and set up check-in yourself the same morning, with no ticket to a central team and no services engagement to wait on. Buying event software the way you’d buy an ERP system, with a discovery call, a scheduled demo, and a quote that lands a week later, made sense in 1999. It makes very little sense for a one-day roadshow now. Field Day lets you see how it works and get moving without a sales cycle in the way.
Can you get event data to your team while the event is still going?
Yes. Registrations, check-ins, and the intent signals you capture reach your CRM and marketing tools as the event happens, so your team acts the same day instead of weeks later. Signal Connect is the part of Field Day that does this. Signal Connect delivers to Salesforce, Marketo, HubSpot, Eloqua, Zoom, and ON24, with webhooks for anything else. You set it up once for the account rather than rebuilding it for every event. If a connection drops, the send retries on its own, so a dropped connection never costs you the record.
This is where most event programs lose ground. According to Forrester’s Q1 2024 State of B2B Events Survey, only one in five enterprises has integrated its primary event platform with its wider marketing stack. And proving those events paid off is the top priority. Forrester also finds that 95% of organizations prioritize demonstrating event ROI. You can’t show that return when the data that proves it takes days to reach the systems where your team works. A lead you can act on the same day is worth far more than one you reach next week. When a target buyer checks in, the rep working that account can get a Slack message the same day, and your team follows up while your guests still remember the conversation they had with you.
Do you need to buy new hardware to check people in?
No. You check guests in on the phones your team already carries, in a web browser, with no app to install and no scanners to rent. Greet handles check-in and badge printing, and badges print on the printers already at the venue, including Zebra, PrintNode, AirPrint, and Mopria, so Certain doesn’t require any new hardware. When the venue WiFi drops, check-in and badge printing keep working offline, and the scans catch up once the connection returns. AMI, a Greet beta customer, put the on-site experience this way: “The difference between this and how we used to manage on-demand badging is night and day.”
Can you run a real event before you pay?
Yes, if you qualify. New enterprise customers whose account and event type fit can run their first Field Day event on the full product before paying for it. A real event with real guests and real records landing in their systems lets you see it work before you commit. It’s a qualified promotional offer, so a few restrictions apply. The quickest way to find out whether your company fits is to ask. When you want the details, the plans and what each one includes are on the Field Day page.
Field Day is live now. If you’d like to see it work on a real event, Claim Your Field Day (restrictions apply).