Overview
- An event can have one or more websites.
- Most events have a publicly accessible website for information and marketing purposes.
- Many events also have a password-protected website for attendees or invited participants only.
Page structure and privacy
- When editing an existing event website, or after saving a new one, the Left Navigation Panel includes links to the pages on which you configure each webpage included in the site.
- By default, all Certain forms and websites are "private" (invisible to engines).
- For information about changing this privacy for all or some events, see the pdf guide Web Crawlability in Certain Events.
- Security Note: If the event has an Access Token (generated on Event Details), then anyone going to any websites (forms or pages) in the event would have to enter the token before proceeding.
- For websites, that Access Token is valid for 60 minutes; after that period, the user would have to re-enter the Access Code.
- Video: Creating a Website (3 min.)
Website Setup
- Name (Required): The descriptive name of the website for internal use.
- Settings: Login required? — Select this checkbox if viewers must log in to view the website.
- Usually this requirement means entering the username and password from the Contact Information on the Profile record.
- You configure Login page details on Web Page 1.
- Note: If the Login setting is selected, a Profile whose record includes an External Profile ID (for example, abcd6688) can log in to the website automatically.
- Give users a personalized link like this: Website URL with the External Profile ID.
- See the Auto-Login PDF for a detailed explanation of that personalized link.
- Url: The internet address of this website; generated automatically when the site is created.
- Example: https://events.example.com/profile/web/12345
- Google Analytics Tracking ID: By default, the event website inherits the ID that was entered at the event level (Event > Plan > Configure > Options), if any.
- You can optionally override that event-level ID with a website-specific ID.
- A Google Analytics Tracking ID should look like this: UA-12345678-1.
- For more information about obtaining a Google Analytics Tracking ID, click here.
- For full details of setting up Google Analytics in Certain, see this PDF guide.
- For details of the cookies generated by a Certain website, including for Google Analytics, see the Certain Cookies PDF guide.
- User Notes: Any general information intended for planners only.
Display Settings
- For each page that you want to include on the website, edit the following fields.
- Display: If selected, the page is displayed. (Select No for pages to be excluded.)
- Link Text: The label to appear on the navigation menu for the page.
- Page Title: The page title; should be unique if entered.
- This Page Title will be available as a Dynamic Data Field (DDF) in the Advanced Display and can be included in the display shell.
- Registrants see the Page Title as the name in their browser tab.
- Web analytics programs can use the Page Title for reporting.
- The Left Navigation Panel shows the page titles while configuring the website.
- If the Page Title field is left blank, the system uses Web1, Web2, etc.
- External URL: For most pages, this field should usually be left blank.
- In either of the following cases, enter a URL for External URL:
1) For the Register page, enter the URL of the online registration form for this event. This URL can be found under Plan > Form > Setup > URL.
2) For any other page, enter a URL if the navigation link for that page should take the attendee to a page other than one of the standard 13 Certain event webpages.
- Open New Browser Window: Open the page in a new browser window when the link is clicked.
Web Page 1 and Web Pages 2–13
- Web Page 1 is for attendees to log in, and is only displayed if the Login Required? option is selected on the Website Setup page.
- Pages Web 2 through Web 13 can be used for any purpose.
- These are the default page names and proposed uses:
- Home (Web 2) — The default page for site visitors. If advanced display settings are used, this page has a different image compared to all other pages.
- Location (Web 3) — Information about the event's location, including images and links to the venue's website.
- Event Information (Web 4) — Information about and links to the registration assistance contact, who is assigned on Plan > Event Setup > Detail.
- Agenda (Web 5) — Display the agenda for breakout sessions or seminars at an event.
- Best practice is to create these sessions in Manage > Speaker and Session Management > Sessions.
- Activities (Web 6) — Describe special activities (dinners, tours, etc.) at an event.
- Activities and Agenda can be used interchangeably, or agenda can be used for the "business" part of an event and activities for the "recreational" part.
- Create activities in Plan > Event Setup > Agenda.
- Hotels (Web 7) — Display hotel information.
- Forms List (Web 8) — Display a list of (and links to) the event's registration forms.
- Create forms in Plan > Forms.
- Speakers (Web 9) — Display details of event speakers.
- Sponsors (Web 10) — Display a list of event sponsors.
- Attendee (Web 11) —
- Files (Web 12) —
- Video (Web 13)
- The following page has one specific purpose, and cannot be used to display content: Logout — Link to log out from the website. Used only when Login Required? is selected in Website Setup, above.
Previewing a Website
- Click the Preview button at the bottom of the page to preview the event website in a new browser window.
- The Preview button does not appear until the website is created (by clicking Save).
Related articles
- Session Display Options (Registration Form)
- Form Setup (Attendee/Registration Form)
- Website FAQ Page
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