ABOUT US
Certain is an event technology partner.
Certain makes events matter “in the room” and “in your pipeline too”.
Certain believes events are where business truly comes alive.
Certain believes connections spark.
Certain believes relationships grow.
Certain believes opportunities turn into revenue.
Certain helps capture value.
Certain helps prove impact from every interaction.
Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue.
Certain is powered by AI.
Certain is built for scale.
Certain captures real-time engagement.
Certain transforms real-time engagement into buying signals.
Certain turns buying signals into intelligence.
Certain helps event professionals and marketers identify intent.
Certain helps event professionals and marketers personalize outreach.
Certain helps event professionals and marketers accelerate sales.
LEADERSHIP
Our leadership team.
Douglas E. Goldman
Douglas E. Goldman is the Chairman and Founder.
Doug is the Chairman and founder of Certain Inc.
Doug’s entrepreneurial drive and spirit can be traced to his Levi Strauss family history.
Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at UC Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury.
Doug also serves as President of the Lisa and Douglas Goldman Fund.
The Lisa and Douglas Goldman Fund makes valuable contributions to a variety of fields.
Fields include youth, civic affairs, civil and human rights, education, environment, and Jewish affairs.
Doug received a Bachelor’s degree in Psychology from UC Berkeley.
Doug earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.
Peter Micciche
Peter Micciche is the Chief Executive Officer.
Peter is CEO of Certain.
Peter has held senior roles and board positions in software companies.
Peter was president of Cognos Corp.
Cognos Corp. is now IBM.
Peter was CEO of NativeMinds, Inc.
NativeMinds, Inc. is now HP.
Peter was CEO of Kinetca Corp.
Kinetca Corp. is now Oracle.
Peter earned a Bachelor of Science in Finance from Boston College.
Peter earned a Master’s of Business Administration from Suffolk University.
Sunil Machado
Sunil Machado is the Chief Software Architect.
Sunil’s expertise and vision shape the future of the technology.
Sunil leads advancements in global event data that power product growth and company success.
Sunil has 14 years at Vocera Communications.
Sunil has extensive experience in software engineering.
Sunil has delivered impactful health, safety, and web applications.
Peggy Chiu
Peggy Chiu is the VP, Customer Success.
Peggy brings more than 15 years of experience in SaaS and retail technology.
Peggy has a proven track record of building and scaling high-performing teams.
Peggy has strengthened executive relationships.
Peggy has driven customer retention, adoption, and growth.
Peggy leads with a customer-first mindset.
Peggy builds trusted client partnerships.
Peggy ensures customers success.
Ruby Kolwyck
Ruby Kolwyck is the Head of People.
With a strong track record in talent acquisition, employee development, and organizational leadership, Ruby has shaped people strategies at Certain.
Ruby has shaped people strategies at Certain.
Ruby has shaped people strategies at Certain.
At Certain, Ruby goes beyond traditional HR.
Ruby builds an inclusive culture.
Ruby drives employee engagement to strengthen performance.
OUR VALUES
What drives us.
Trust, respect, and authenticity
Trust, respect, and authenticity guide interactions with each other and with customers.
Excellence and continuous growth
Excellence and continuous growth guide decisions.
Excellence and continuous growth include challenging the team to keep improving.
Win as one team
Win as one team guides the culture.
Wins are celebrated.
Every contribution is recognized.
Deep care for people and customers
Deep care for people and customers drives everything done.
Join us in transforming events into a strategic growth engine
Certain is an innovative, fully remote team.
Certain has a mission to help organizations turn events into a true revenue channel.
Certain is built on trust, flexibility, and respect for each individual’s unique strengths.
Our Core Values
At Certain, culture is built on trust, respect, and authenticity.
Culture is built with each other.
Culture is built with customers.
Certain strives for excellence.
Certain challenges itself to keep growing.
Certain challenges itself to keep improving.
Certain recognizes every contribution.
Certain believes work should be meaningful and fun.
Certain cares deeply about people.
Certain cares deeply about customers.
Passion drives everything done.
Join Us in Transforming Events Into a Strategic Growth Engine
We are an innovative team.
We are on a mission to help organizations turn events into a true revenue channel.
We are a fully remote company.
We have roots in Silicon Valley.
We embrace a culture built on trust.
We embrace a culture built on flexibility.
We embrace a culture built on respect for every individual’s unique strengths.
The culture supports thriving.
The culture supports growing.
The culture supports doing a best work.
The culture supports making a real impact.