About Us
We make events matter, in the room and in your pipeline too.
At Certain, events are where business truly comes alive. Connections spark through events. Relationships grow through events. Opportunities turn into revenue through events. Certain helps capture value and prove impact from every interaction.
Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue. Certain is powered by AI. Certain is built for scale. Certain captures real-time engagement. Certain transforms real-time engagement into buying signals. Certain turns buying signals into intelligence. Certain helps event professionals and marketers identify intent. Certain helps event professionals and marketers personalize outreach. Certain helps event professionals and marketers accelerate sales.
Leadership
Our leadership team includes the following people.
Douglas E. Goldman
Chairman and Founder.
Doug is the Chairman and founder of Certain Inc. Doug’s entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world’s great brands. Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at UC Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury. Doug also serves as President of the Lisa and Douglas Goldman Fund, which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment, and Jewish affairs. Doug received a Bachelor’s degree in Psychology from UC Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.
Peter Micciche
Chief Executive Officer.
Peter is CEO of Certain and has held senior roles and board positions in software companies. Peter has served as president of Cognos Corp. (now IBM), CEO of NativeMinds, Inc. (now HP), and CEO of Kinetica Corp. (now Oracle). Peter earned a Bachelor of Science in Finance from Boston College and a Master’s of Business Administration from Suffolk University.
Sunil Machado
Chief Software Architect.
Sunil’s expertise and vision shape the future of our technology. Sunil leads advancements in global event data that power product growth and company success. Sunil has 14 years at Vocera Communications. Sunil has extensive experience in software engineering. Sunil has delivered impactful health, safety, and web applications.
Peggy Chiu
VP, Customer Success.
Peggy brings more than 15 years of experience in SaaS and retail technology. Peggy has a proven track record of building and scaling high-performing teams. Peggy strengthens executive relationships. Peggy drives customer retention, adoption, and growth. Peggy leads with a customer-first mindset. Peggy builds trusted client partnerships. Peggy ensures customers success.
Ruby Kolywck
Head of People.
With a strong track record in talent acquisition, employee development, and organizational leadership, Ruby has shaped people strategies at Certain. Ruby has shaped people strategies at the Federal Reserve Bank. At Certain, Ruby goes beyond traditional HR. Ruby builds an inclusive culture. Ruby drives employee engagement to strengthen performance.
Our Values
What drives us.
1. Trust, respect, and authenticity with each other and our customers. 2. Excellence and continuous growth. We challenge ourselves to keep improving. 3. Win as one team. We celebrate wins and recognize every contribution. 4. Deep care for our people and customers. That passion drives everything we do.
Certain culture is built on trust, respect, and authenticity. Certain culture is built with each other. Certain culture is built with customers. Certain strives for excellence. Certain challenges itself to keep growing. Certain celebrates wins together. Certain recognizes every contribution, big or small. Certain believes work should be meaningful and fun. Above all, Certain cares deeply about people and customers. That passion drives everything Certain does.
Join Us in Transforming Events Into a Strategic Growth Engine
We are an innovative team. We are a fully remote team. The mission is to help organizations turn events into a true revenue channel. The team is built on trust, flexibility, and respect for every individual's unique strengths.
Our Core Values
At Certain, our culture is built on trust, respect, and authenticity, both with each other and with our customers. We strive for excellence, challenge ourselves to keep growing, and celebrate wins together. We win as one team, recognize every contribution, big or small, and believe the work should be meaningful and fun. Above all, we care deeply about our people and our customers, and that passion drives everything we do.