BUYING SIGNALS
Buying signals is a solution that converts attendee interactions into actionable buying signals. The solution helps teams prioritize leads, accelerate sales, and maximize event impact.
Our buying signals solution converts attendee interactions into actionable buying signals. The solution helps teams prioritize leads. The solution helps teams accelerate sales. The solution helps teams maximize event impact.
EVENT ENGAGEMENT
Event engagement includes booth visit. Event engagement includes demo attended. Event engagement includes session Q&A. Event engagement includes content download.
AI SIGNAL ENGINE
AI Signal Engine includes intent scoring.
Sarah Chen has a score of 92. Sarah Chen is labeled Hot.
Mark Davis has a score of 78. Mark Davis is labeled Warm.
Lisa Park has a score of 45. Lisa Park is labeled Nurture.
UNCOVER INTENT
Buying signals fuel conversions by pinpointing ready-to-buy prospects. Buying signals accelerate follow-ups. Buying signals turn attendee engagement into revenue.
Act on high-intent prospects
Attendees closest to making a buying decision are identified in real time. The identification is based on buying signals.
Prioritize by genuine intent
Lead scoring moves beyond basic lead scoring. Certain’s AI evaluates actual engagement patterns. The evaluation surfaces real purchase signals.
Expedite the sales pipeline
Scored signals are pushed directly to a CRM. Immediate personalized outreach follows scored signals. The process shortens the sales cycle.
SIGNAL TAXONOMY
Signal taxonomy includes key signals throughout the buyer journey.
Interest Signals
Interest signals are early-stage awareness. Interest signals include social media interactions. Interest signals include survey responses. Interest signals include content views that indicate initial curiosity.
Pipeline Signals
Pipeline signals are mid-funnel actions. Pipeline signals include demo attendance. Pipeline signals include booth engagement. Pipeline signals show genuine purchase intent.
Readiness Signals
Readiness signals are final-stage indicators. Readiness signals include budget discussions. Readiness signals include implementation queries. Readiness signals include decision-maker engagement.
Barrier Signals
Barrier signals reveal drop-offs and obstacles. Barrier signals reveal re-engagement opportunities. Re-engagement happens before leads go cold.
THE PROCESS
The advanced event intelligence platform captures, interprets, and activates buying signals with precision.
Step 1: Data Capture
Data capture collects meaningful data from every attendee interaction. Data capture uses signal-based event strategies.
Step 2: AI Analysis
AI analysis is performed by Certain’s AI. Certain’s AI evaluates actual engagement patterns. Certain’s AI evaluates session attendance. Certain’s AI evaluates booth visits. Certain’s AI evaluates content downloads. Certain’s AI evaluates Q&A participation. Certain’s AI scores each signal by buyer readiness.
Step 3: Certain Signal Integration
Certain Signal Integration connects buying signals to Salesforce. Certain Signal Integration connects buying signals to HubSpot. Certain Signal Integration connects buying signals to Marketo. Integration connects buying signals in real time. Integration does not require manual export.
Step 4: Activation
Activation uses automated workflows. Automated workflows trigger follow-up actions. Follow-up actions are based on engagement intensity and buyer readiness.
PROOF
Real numbers are presented as proof. Real revenue is associated with the proof.
| Metric | Value | Description | |---|---:|---| | Faster close rate | 40% | Faster close rate for event-sourced leads | | Higher sales follow-up rates | 64% | Higher sales follow-up-up rates | | Meetings booked | 4x | More meetings booked using real-time signals |
Source: Certain Benchmark Study.
EXPLAINABLE AI
Explainable AI states that every score comes with reasoning.
Sales representatives know not just who is hot. Sales representatives know what made the person hot. What made the person hot includes which session. What made the person hot includes which booth. What made the person hot includes which piece of content.
Transparent scoring means sales teams can act with confidence. Transparent scoring means sales teams personalize every conversation.
Source: Certain Benchmark Study.
Event leaders
Enterprise leaders joined with Certain are listed. Oracle is listed. Deloitte is listed. Rockwell Automation is listed. Other enterprise leaders are also listed.