Insights for the AI-forward event marketer
Playbooks, research and product news on turning events into pipeline.
Leadership
How Do You Defend Your Event Budget When It Keeps Getting Questioned?
You defend your event budget by fixing the timing problem first, then proving it in language finance understands. Route high-intent event signals to sellers within minutes, while buyers are still in the decision-making moment, so deals accelerate instead of restarting cold.
Peter Micciche
Jun 9, 2026
Product
Introducing Greet: the check-in intelligence layer that works with anything
Greet turns the first physical moment of your event into a real-time, first-party buying signal. It runs on the devices and printers you already have, syncs to Salesforce, HubSpot, Marketo, and Eloqua in under ten seconds, and works alongside any event platform.
Certain Product Marketing
Jun 4, 2026
Event Intelligence
How Do You Orchestrate Event Signals at Scale?
Peter Micciche, CEO of Certain, on how to orchestrate event signals at scale: capture the signals that reveal intent, deliver them in seconds with context, and route them through shared systems across marketing, sales, and customer success.
Peter Micciche
Jun 2, 2026
Orchestrate At Scale: Turning Signals Into Systems
Peter Micciche, CEO of Certain, on why enterprises must move beyond event planning to true signal orchestration—capturing the signals that matter, delivering them in real time, and orchestrating action at scale across revenue teams.
Peter Micciche
May 28, 2026
From Signals to Revenue: Making Event Intelligence Work for Your Team
Peter Micciche, CEO of Certain, on how Event Intelligence unifies three capabilities—capturing buying signals, delivering them in real time, and orchestrating them at scale—to turn events into a measurable revenue engine.
Peter Micciche
May 26, 2026
Event Marketing
Events are the Tried-and-True GTM Channel for B2B Companies in 2026
“The single best channel in terms of likelihood of having an impact surprised me: intimate events. Events in general are having a major resurgence with large conferences making the upper-right quadrant, too.” — Kyle Poyar, Growth Unhinged Buyer attention is harder heading into 2026, and the reasons are structural. Email response rates are collapsing. Paid CAC keeps …
Marketing Team
Jan 22, 2026
Event Planning and Management Blog
Orchestrate At Scale: Events Become Your #1 Growth Channel With Seamless Data Execution
January 12, 2026
The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
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Introducing Event Advisor: How AI Is Transforming Event Personalization
January 7, 2026
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered
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Real-Time Signal Delivery: When Speed Meets Context, Revenue Teams Win
December 17, 2025
By Peter Micciche, CEO of Certain Your highest-intent prospect joined a product session in the morning where they shared their number one business priority, their most important AI project, and
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Deep Dive Into Event Intelligence: Capturing Event Buying Signals
December 9, 2025
By Peter Micciche, CEO of Certain Your best prospect just left your booth. She asked sharp questions about enterprise deployment, downloaded your security documentation, and attended back-to-back sessions on compliance
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The Three-Pillar Framework For Turning Event Data Into Revenue Intelligence
November 20, 2025
By Peter Micciche, CEO of Certain (First in a 4-part series. For Part 2 visit Deep Dive into Event Intelligence: Capturing Event Buying Signals) The go-to-market teams benefi orchestrating company events often breathe
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Dreamforce 2025 Decoded: Turn Your Next Event Into A Revenue Engine
November 11, 2025
Every Fall, Dreamforce transforms San Francisco into the Super Bowl of corporate events. Beyond the product announcements and celebrity interviews lies something more valuable: a blueprint for orchestrating experience, engagement,
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Architecting Events For ROI: The Fastest Path To Buyers
September 17, 2025
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
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Beyond Badge Scans: How Smart Sales Teams Extract Real Value From Events
September 4, 2025
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
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Events Create Moments. Signals Turn Them Into Revenue.
August 20, 2025
Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
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What To Look For In AI-Powered Event Technology
July 16, 2025
As the event industry transforms, choosing the right AI-powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass-Box” AI Opaque,
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Event Management Technology From Certain
Manage Events
Enterprise Event Management Software
Deliver And Manage Virtual, Hybrid, In-Person, & On-Demand Events Anywhere With Certain Platform
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Engage Attendees
Touchpoint
Stay Connected With Guests Before, During and After Virtual and In-Person Events With Event Engagement Software
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Analyze Performance
Event Intelligence
Analyze And Visualize Event Data Extracted From Any Source With Event Intelligence Software
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