CERTAIN SIGNAL

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Keywords: Certain Signal, event data, CRM, MAP, Salesforce, HubSpot, Eloqua

Document ID: https://certain.com/products/signal#split1

Turn event data into real-time revenue acceleration.

Certain Signal cleans, enriches, and routes event data from your event platform to your CRM, MAP, and sales tools, in real time, with no manual export. Every interaction becomes a curated, actionable buying signal that fuels marketing and sales.

Performance indicators

Source: Certain Research.

CLOSE THE 72-HOUR GAP

Most event data lands in the CRM 48 to 72 hours after the event ends.

Signal delivers it in real time, while the conversation is still fresh.

Your reps reach buyers while interest is at its peak, not days after the moment has passed.

INTELLIGENCE

Accelerate sales with event intelligence.

Standardized, Ready-to-Use Data

Automatically cleans, enriches, and maps event data from any source, delivering consistent records and richer profiles.

Instant Buyer Activation

Capture and act on attendee interests the moment they occur. Trigger personalized outreach before attendees leave your event.

Higher-Quality Lead Scoring

Feed enriched behavioral and intent data to your CRM and MAP so algorithms can score and prioritize high-value leads.

Faster Sales Cycle

Follow up in minutes, not days. Connect with high-intent attendees while interest is at its peak.

Certain Research states a 40% faster close rate for event-sourced leads.

Measurable ROI

Trace pipeline and revenue back to specific event interactions. Signal fuels attribution models and campaign analytics.

Self-Healing Platform

Automatically monitors, retries, and reprocesses failed transactions, with up to three auto-retries. Full visibility in the Signal Metrics dashboard.

ORCHESTRATION

Intelligent event management.

Connect Any Application

Salesforce, HubSpot, Marketo, Eloqua, Slack, Zoom, ON24, BlueJeans, Amazon S3, and more.

Eliminate silos with webhooks, REST APIs, S3, and pre-built connectors.

Automate Event Lifecycle

From registration triggers to post-event downloads, dynamic synchronization ensures actions instantly update across your stack.

Scale with Confidence

Thousands of transactions per minute. Rich dashboards, activity feeds, and troubleshooting tools for enterprise reliability.

INTEGRATIONS

Works with the stack you already run.

FOR ELOQUA USERS

Certain EventStream

Event automation that lives natively inside the Eloqua campaign canvas. EventStream is built on Signal, so the same real-time event data flows directly into your Oracle stack.

LICENSING

Included in Certain Enterprise

Signal is part of the Certain Enterprise license. Talk to us about add-on options for Professional customers.