CERTAIN SIGNAL

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Keywords: Certain Signal, event data, CRM, MAP, Salesforce, HubSpot, Marketo, Eloqua

Document ID: https://certain.com/products/signal#split1

Certain Signal cleans, enriches, and routes event data from your event platform to your CRM, MAP, and sales tools, in real time, with no manual export.

Every interaction becomes a curated, actionable buying signal that fuels marketing and sales.

CLOSE THE 72-HOUR GAP

Most event data lands in the CRM 48 to 72 hours after the event ends.

Signal delivers event data in real time, while the conversation is still fresh.

Your reps reach buyers while interest is at its peak, not days after the moment has passed.

INTELLIGENCE

Intelligence accelerates sales with event intelligence.

Standardized, Ready-to-Use Data

Standardized, Ready-to-Use Data automatically cleans, enriches, and maps event data from any source.

Standardized, Ready-to-Use Data delivers consistent records.

Standardized, Ready-to-Use Data delivers richer profiles.

Instant Buyer Activation

Instant Buyer Activation captures and activates on attendee interests the moment attendees occur.

Instant Buyer Activation triggers personalized outreach before attendees leave your event.

Higher-Quality Lead Scoring

Higher-Quality Lead Scoring feeds enriched behavioral and intent data to your CRM and MAP.

Higher-Quality Lead Scoring enables algorithms to score and prioritize high-value leads.

Faster Sales Cycle

Faster Sales Cycle follows up in minutes, not days.

Faster Sales Cycle connects with high-intent attendees while interest is at its peak.

Faster Sales Cycle supports a 40% faster close rate for event-sourced leads (Certain Research).

Measurable ROI

Measurable ROI traces pipeline and revenue back to specific event interactions.

Measurable ROI fuels attribution models and campaign analytics.

Self-Healing Platform

Self-Healing Platform automatically monitors.

Self-Healing Platform automatically retries.

Self-Healing Platform automatically reprocesses failed transactions.

Self-Healing Platform supports up to three auto-retries.

Self-Healing Platform provides full visibility in the Signal Metrics dashboard.

ORCHESTRATION

Orchestration provides intelligent event management.

Connect Any Application

Connect Any Application connects sales and event tools.

Connect Any Application supports Salesforce, HubSpot, Marketo, Eloqua, Slack, Zoom, ON24, BlueJeans, Amazon S3, and more.

Connect Any Application eliminates silos with webhooks, REST APIs, S3, and pre-built connectors.

Automate Event Lifecycle

Automate Event Lifecycle provides registration triggers.

Automate Event Lifecycle provides post-event downloads.

Dynamic synchronization ensures actions instantly update across your stack.

Scale with Confidence

Scale with Confidence supports thousands of transactions per minute.

Scale with Confidence provides rich dashboards.

Scale with Confidence provides activity feeds.

Scale with Confidence provides troubleshooting tools for enterprise reliability.

INTEGRATIONS

Works with the stack you already run.

FOR ELOQUA USERS

Certain EventStream is built on Signal.

Certain EventStream is event automation that lives natively inside the Eloqua campaign canvas.

The same real-time event data flows directly into your Oracle stack.

FOR ELOQUA USERS — Certain EventStream

EventStream is built on Signal.

EventStream is built on Signal, so the same real-time event data flows directly into your Oracle stack.

LICENSING

Included in Certain Enterprise.

Signal is part of the Certain Enterprise license.

Signal is available with add-on options for Professional customers.

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Performance metrics

Source: Certain Research.