The Profile Anonymization feature is available only to Administrators.
The Profile Anonymization feature is enabled when the Data Privacy Module and its Profile Anonymization sub-module are enabled for the account on the Implementation > Products page.
The Profile Anonymization feature allows anonymizing Profiles in an account when requested.
Anonymizing a Profile removes personally identifiable information (PII) so that the individual remains anonymous.
An anonymized profile retains behavioral information, such as sessions attended.
An anonymized profile no longer references an identifiable individual.
If that same person registers for a future event, a new Profile record is created for them.
Profiles can relate to Registrations, Speakers, and Reviewers.
The workflow described here applies to all three.
Workflow
The workflow identifies profile fields (standard and custom) that hold PII and are designated for anonymization.
The workflow configures replacement text for those fields. The default replacement text is .
The workflow anonymizes the selected profile(s).
The workflow allows viewing an audit report of the records changed.
Anonymize Profile Fields (Details)
Best Practice: Make these selections once, and they will always be applied whenever anonymizing profiles in this account.
Standard Profile Fields: You can select any or all of the 50+ fields. For example, each part of the address.
Note: First Name, Last Name, Username, Password and Email are pre-selected and cannot be unselected; they will always be anonymized.
Custom Profile Fields: Select any or all of those defined for this account.
In both cases, include all fields that could be deemed Personally Identifiable Information (PII).
Replace default anonymization string () with the text that will replace the values in the selected profile fields of an anonymized profile.
Make Profile inactive: If selected, any profiles you anonymize will also be set to "inactive", meaning they will be excluded from reports and searches.
Save your selections so that you can use them when anonymizing profiles, as explained next.
Profile Anonymization for the Profile(s) to anonymize.
You can search by: PkProfileId, Email, or Phone.
In all cases, type at least 3 characters in the field.
PkProfileId: Type the complete Encoded Profile ID, beginning with "0x".
Email: Type at least three letters. (Letters in the Search box means the search will be on email.)
Phone: Type at least three numbers. (Numbers in the Search box means the search will be on phone.)
Click to apply the filter.
The matching records are listed, with the following columns: PkProfileId, First Name, Last Name, Email, Phone, Organization, Action.
Click under Action to view (or even edit) a profile's details, to confirm you have the right record.
Click Anonymize to update the selected profile(s) by anonymizing the fields selected above.
Anonymized Profiles Audit Report: A list of anonymized profiles in this account, excluding any inactive profiles.
You can search for profiles by either of these:
The profile's full PkProfileId: their complete Encoded Profile ID, beginning with "0x"
The Administrator's Username
See Also
Video: Data Privacy course (7 short training videos about Profile Anonymization)