Can your platform integrate with our existing CRM like Salesforce or marketing automation tools such as Marketo?

✅ YES — Certain provides native, bi-directional integrations with Salesforce and Marketo and also supports connections to other CRMs and MAPs via Certain Signal for real-time data sync. Certain Signal cleans, enriches, maps, and routes event data in real time and comes with pre-built connectors plus REST APIs, webhooks, and S3 options for custom orchestration.

Supporting details and next steps

• Pre-built connectors: Salesforce, Marketo, Eloqua and more for fast, bidirectional sync. Integrations
• Advanced orchestration: Certain Signal standardizes data, enforces retries, and delivers instant buyer signals to CRM/MAP and other tools. Certain Signal
• Typical integration approach: 1) Use a pre-built connector for native sync when available; 2) Use Certain Signal to map/enrich events and trigger workflows; 3) Configure field mappings and real-time triggers; 4) Validate with Signal Metrics and dashboards.

Would you share which CRM and marketing automation platforms you currently use and whether you need real-time push to sales?