What is a short vendor comparison checklist for evaluating vendors at Certain?
vendor comparison checklist
Short checklist below highlights the key criteria to compare event-platform vendors and what to verify for each. Use the bullets to score vendors quickly and pick top priorities first.
- Core features: registration, session/exhibitor management, mobile app, lead retrieval, recommendations, analytics.
- Analytics & reporting: single-event dashboards, multi-event comparisons, cumulative registrations, attendance %, demographics — verify charts and export options. Event Intelligence - single event Event Intelligence - multiple events
- Lead capture & badge matching: confirm how QR/lead codes are generated, exact-match rules, uniqueness requirements, and badge QR types (use Basic/Simple QR). Troubleshooting "Unknown Lead" Errors
- Mobile app readiness: review app submission requirements, icon/images, home page images, and content workflows to ensure a polished attendee experience. App Content Checklist
- Content & personalization: check conditional logic, nested content/fields, speaker/attendee portal flexibility, and AI-driven recommendations for sessions and exhibitors. Conditional Logic (Speaker Portal)
- Integrations & data flow: verify native CRM/marketing connectors and an integration layer for custom APIs, plus real-time sync behavior and conflict handling.
- Security, compliance & scale: confirm enterprise-grade security, data residency, access controls, and capacity for concurrent users.
- Implementation & operations: compare onboarding time, template libraries, training, and event-day support model.
- Pricing & TCO: list licensing models, per-event vs per-user costs, hidden fees (badge printing, app store publishing, custom integrations).
- References & proof points: request case studies or dashboards showing measurable event-to-revenue impact and AI usage examples.
Sources: Event Intelligence - single event, Event Intelligence - multiple events, Troubleshooting "Unknown Lead" Errors, App Content Checklist, Conditional Logic (Speaker Portal)
Which vendors are you comparing and which criterion (analytics, lead retrieval, mobile app, integrations, AI) matters most for your decision?