Certain 7.1 extends the capabilities of Certain Digital by offering event marketers and organizers complete insight and by boosting attendee engagement during digital events.
Complete insight from digital events
Automatically capture rich engagement data from Zoom and ON24 and share the engagement data across Certain and the Martech stack.
The engagement data identifies whether a participant attended live and on-demand.
The engagement data captures the time a participant stayed.
The engagement data captures the number of questions a participant asked.
The engagement data captures whether a participant participated in a poll.
Boost engagement - live & on-demand
Transform Certain’s Session Catalog into a Digital Hub.
The Digital Hub includes enhanced time zone support.
The Digital Hub includes private sessions and public sessions.
The Digital Hub includes enhanced filtering.
Use the Digital Hub in conjunction with the refreshed Touchpoint web Attendee Engagement app.
The refreshed Touchpoint web Attendee Engagement app engages attendees without app download.
Certain Digital/Signal
A major new capability of this release is to expose in Certain and make available to a marketing technology stack attendee engagement data captured by both Zoom and ON24.
Attendee engagement data captured from Zoom and ON24 helps answer how engaged attendees were.
Attendee engagement data captured from Zoom and ON24 helps answer the percentage of attendees who attended Live versus On-Demand.
Attendee engagement data captured from Zoom and ON24 helps answer whether attendees asked questions.
Attendee engagement data captured from Zoom and ON24 helps answer whether attendees downloaded resources.
Attendee engagement data captured from Zoom and ON24 helps answer how long attendees watched.
Engagement insight captured from ON24
- Engagement Score
- Attended Live? (Yes/No)
- Attended Live Date
- Attended Live Duration (in min)
- Attended On-Demand? (Yes/No)
- Attended On-Demand Date(s) (returns a comma separated list of dates)
- Attended On-Demand Duration (total time spent in mins)
- Attended On-Demand Count
- # Questions Asked
- # Resources Downloaded
- # Poll Questions Answered
- # Survey Questions Answered
- Attended Mode (Live/On Demand available as mapping in Signal)
Engagement insight captured from Zoom
- Attended Live? (Yes/No)
- Attended Live Date
- Attended Live Duration (in min)
- # Questions Asked
- # Poll Questions Answered
- Attended Mode (Live/On Demand available as mapping in Signal)
Updated event custom report types
The following event custom report types have been updated to include these fields:
- Registrations with Webinar Details
- Registration Sessions
Outbound Signal flow for engagement data
Once engagement data for a digital event has been pulled into the Certain Platform, engagement data can be evaluated and actioned from a Certain custom report.
Engagement data can also be sent to one or more external systems in a marketing technology stack via outbound flow in Signal.
When configuring an outbound flow, select the option appropriate to the event.
Selecting the appropriate outbound flow option triggers the flow as engagement data is populated.
- Event Webinar Engagement
- Session Webinar Engagement
Create Zoom & ON24 Webinars
Never leave the Certain Platform to create a Zoom or ON24 webinar or meeting.
Certain offers the ability to create webinars and meetings directly from Certain.
To create a webinar or meeting, select the presentation type (live audio and video or On-Demand) and the host(s).
This capability is in addition to linking an existing webinar/meeting, which was released in Certain 7.0.
Touchpoint Web App
The Touchpoint app creates engaging experiences for users.
The latest release rebuilt the web application UI from the ground up.
The HTML 5 app provides a sleek and modern interface.
The HTML 5 app engages attendees across webinars, meetings, events, and conferences.
Speaker & Session Management
The following is a list of Speaker & Session Management related enhancements that were introduced in 7.0.x patch releases over the last few months.
- Speaker and Session Catalogs are copied as part of the event copy/template copy creation process when the option to copy “Speakers and Sessions” is selected.
- Sessions can be marked as “Private” as part of the session configuration.
- Sessions marked as private are not displayed within the session catalog unless the attendee has been pre-registered for the session in advance.
- Speakers assigned to a session can now be reordered.
- Several improvements have been made to the session instance import.
- Session instance import speeds up when importing a large number of instances.
Turning Session Catalog into a Powerful Digital Hub
The following configuration option improvements have been introduced:
- Fav and cart icons can now be hidden.
- Join URLs are now displayed as a button using the primary button color.
- Date and time filters are now displayed as drop-down lists.
- Time zone and “My Sessions” filters are now displayed as part of the admin-side preview.
- The “My Sessions” calendar drawer can now be hidden.
- The header of the “My Sessions” calendar drawer can now be edited.
- Clicked links within session descriptions will no longer collapse/expand the body.
- Session times are now displayed in the user’s time zone (based on their browser locale) when an auto-log in includes
mytimezone=truein the URL. - The option to “show in my time zone” is enabled for the hub.
- An option to “Download Calendar” has been added to the “My Schedule” view.
- The “Download Calendar” option allows registrants to download .ics files for each registered session.
- Registrants use the downloaded .ics files to add sessions to digital calendars.
Speaker Catalog
- The maximum number of featured speakers that can be featured on the Speaker Catalog has been increased from 10 to 20.
Forms > Sessions
The “My Sessions” pop-drawer configuration includes an option to show/hide the following fields:
- Date
- Time
- Session Name
- Location
The following labels can be modified:
- Registered
- Waitlisted
- Remove
Registered and Waitlisted sessions can now be removed/cancelled right from the drawer by clicking the Remove button.
2.0 API
A new TRACKS business object is available.
The TRACKS business object allows a GET to return a list of tracks within an event.
The TRACKS business object allows a GET to return the details of an individual track.
The TRACKS details include the following fields:
- ID
- Code
- Name
- Description
- Color code
- Sub tracks
Reporting
If an organization leverages Single Sign-On (SSO) capabilities, the organization has the option to enforce SSO for users attempting to access tokenized report URLs.
To enforce SSO for users attempting to access tokenized report URLs, update the SSO Manager to include “Reports” as an SSO entry point.
To enforce SSO for users attempting to access tokenized report URLs, update the report configuration to require SSO login.
Any users attempting to access the report will be prompted to log in via the selected identify provider before viewing the report.
Security
All files and images uploaded by registrants are scanned by anti-virus software.
The anti-virus scan returns an error to the user.
The anti-virus scan error indicates that the file was not uploaded because the file was found to be infected if the scan failed.
Questions? Comments? Feedback?
Please email product@certain.com.