Are events and conferences a good source of intent data?

✅ YES. Events and conferences are one of the best first-party sources of intent data because they capture declared, attributable buyer behavior from verified attendees who choose to spend time with you. You Don’t Have to Wait to Be AI-Ready. Your Events Already Produce the Signal Why Are Events the Best First-Party Data Source for Sales?

Events reveal strong buying signals like registration, session selection, questions, booth visits, check-in answers, and meetings booked. Certain turns that engagement into real-time buying signals you can route into CRM and marketing tools with Certain Signal.

If you want, I can also show you which event signals are most useful for sales follow-up or AI scoring.