Are events and conferences a good source of intent data?

✅ YES — events and conferences are a strong source of intent data because attendees reveal buying signals before, during, and after the event. AI-powered event intelligence can turn those signals into actionable follow-up and pipeline impact.

Certain’s event intent data can include session registrations, poll responses, booth visits, pricing questions, and one-on-ones, then route high-intent signals to CRM in real time. From Signals to Sales: How to Turn Event Engagement into Revenue Certain

What kind of events are you trying to measure right now, and are you looking to use the signals for sales follow-up or reporting?